# Augmented Christmas Countdowns Milka's Christmas Calendar is Interactive By Laura McQuarrie | Published 2014-11-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-calendar References: [brandingmagazine](http://www.brandingmagazine.com/2014/11/28/how-many-nights-till-christmas-milkas-ar-will-help-you-count/) & [taxistudio](http://www.taxistudio.co.uk/work/2421/) In order to bring the traditional Christmas calendar up to speed with today's technology, this year Milka collaborated with Taxi Studio and [Play Nicely](https://www.trendhunter.com/trends/olympia-doll) to create a high-tech advent. The Milka calendar still takes the shape of a countdown that's full of [chocolate treats](https://www.trendhunter.com/trends/hotel-chocolat-everything-advent-calendar), but on top of this, the calendar hides more surprises in plain sight with augmented reality. The calendar features numbers in playful shapes like crescent moons, candy canes and snowmen that take kids on a journey through the month of December with interactive games and activities. Although the wait until Christmas day can seem like an extremely long one for kids, this creative [advent calendar](https://www.trendhunter.com/trends/lidl-day-1-advent-calendar) makes sure that there's a festive treat to look forward to each and every day of the month. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Christmas Calendars:** Opportunity for creating high-tech advent calendars that incorporate augmented reality and interactive games. - **Augmented Reality in Traditional Products:** Opportunity to enhance traditional products with augmented reality features to create a more engaging and interactive experience. - **Personalized Advent Experiences:** Opportunity to customize advent calendars with interactive games and activities for a unique and entertaining countdown to Christmas. ### Sectors Adopting This - **Confectionery:** Opportunity for confectionery brands to incorporate augmented reality features into their advent calendars for a more immersive and memorable customer experience. - **Toy and Game:** Opportunity for toy and game companies to create interactive advent calendars that combine traditional play with augmented reality technology. - **Technology and Entertainment:** Opportunity for tech and entertainment companies to develop augmented reality platforms and software specifically designed for interactive advent calendar experiences. ## Related on Trend Hunter - [Textural Chocolate Advent Calendars](https://www.trendhunter.com/trends/kinder-holiday-mix-countdown-calendar.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Mindful Advent Calendars](https://www.trendhunter.com/trends/playin-choc-advent-calendars.md) - [Collaborative Candy Advent Calendars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-advent-calendar.md) - [Customizable Chocolate Advent Calendars](https://www.trendhunter.com/trends/pick-and-mix-advent-calendar.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Game-Building Advent Calendars](https://www.trendhunter.com/trends/electronic-games-advent-calendar.md) - [Artist-Designed Advent Calendars](https://www.trendhunter.com/trends/venchi-x-anna-higgie-prestige-advent-calendar.md) - [Adult-Friendly Chocolate Advent Calendars](https://www.trendhunter.com/trends/assorted-truffles-advent-calendar.md)