# Dark Festive Beers The St. Bernardus Christmas Ale is Made for the Holiday Season By Meghan Young | Published 2014-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-ale References: [uncrate](http://uncrate.com/stuff/st-bernardus-christmas-ale/) & [sintbernardus.be](http://www.sintbernardus.be/stbernarduschristmasale.php?l=en) Companies from every industry are embracing the tradition of releasing something special for the holiday season, but few have the history to back them up such as the St. Bernardus Christmas Ale. Part of many family traditions, this Christmas Ale is chock full of memories as much as it is of delicious taste. Ideal to be paired with [festive feasts](https://www.trendhunter.com/trends/holiday-punch1), Uncrate writes, "It's a Belgian Abbey ale brewed in the Quadrupel style at 10% ABV--bringing a warming meld of flavors that should ward off the deep chill of winter." Although many people might be tempted to try out the unique blends that are coming out now, relying on a classic like the St. Bernardus Christmas Ale is something that is becoming even more prevalent in modern societies. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 40% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Heritage Holiday Beverages:** Companies across industries can capitalize on the appeal of nostalgia and tradition by creating special holiday beverages with established brand histories. - **Seasonal Collaborations:** Creating branded collaborations with established beverage companies can create unique holiday offerings that tap into the nostalgia and appeal of Christmas traditions. - **Experiential Festive Beverages:** Companies can create festive beverages that provide consumers with a memorable and sensorially-rich experience that taps into the spirit of the holiday season. ### Industries Being Reshaped - **Beverage Manufacturing:** Beverage manufacturers can leverage the appeal of heritage and nostalgia to create festive holiday offerings that tap into existing brand equity. - **Food and Beverage Retail:** Businesses can create partnerships with established alcoholic beverage companies to offer specialty holiday products, tapping into consumers' desire for unique and meaningful Christmas experiences. - **Experiential Dining:** Restaurants and bars can create immersive holiday drink menus that offer patrons a one-of-a-kind holiday experience that leverages the joy and nostalgia of the season. ## Related on Trend Hunter - [Elf-Adorned Festive Ales](https://www.trendhunter.com/trends/festive-ale.md) - [Festively Seasonal American Ales](https://www.trendhunter.com/trends/schlafly-christmas-ale.md) - [Christmas Beer Releases](https://www.trendhunter.com/trends/jolly-saint-nico.md) - [Festive Holiday Beers](https://www.trendhunter.com/trends/festive-holiday-beer.md) - [Festive Filmic Beers](https://www.trendhunter.com/trends/its-a-beaut-by-brewdog.md) - [Indulgent Holiday Stouts](https://www.trendhunter.com/trends/stone-xocoveza-tres-leches.md) - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md) - [Boozy Barrel-Aged Ales](https://www.trendhunter.com/trends/barrel-aged-ale.md) - [Festive Cake-Flavored Beers](https://www.trendhunter.com/trends/cake-flavored-beer.md)