# Festive Basketball Ads NBA's 'Jingle Hoops' Celebrates The Holidays Dunking with Sound By Tiffany | Published 2013-11-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/christmas-ad-campaign References: [designtaxi](http://designtaxi.com/news/362192/For-Christmas-Ad-Campaign-NBA-Players-Make-Music-By-Shooting-Hoops/) & [feeldesain](http://www.feeldesain.com/nba-jingle-hoops.html) Adding to the ever-growing roster of [Christmas ad campaigns](https://www.trendhunter.com/trends/family-campaign-1), [NBA](https://www.trendhunter.com/trends/dunk-the-halls) is joining in on holiday festivities. The video features Derrick Rose, Kevin Durant, Stephen Curry, James Harden and Steve Nash shooting basketballs at the three-point line into hoops (nothing new, right?) but with a special, festive twist: with Christmas bells attached to nets. The players effortlessly shoot at the hoops and as the basketballs pass through, a basketball-inspired musical performance of the popular Christmas song, 'Jingle Bells' chime. LeBron James ends the song with a dunk, asking "please tell me the camera was on." Also featured in the video are [special-edition Christmas Day uniforms](https://www.trendhunter.com/trends/ncaa-athletes) that ten of the teams will wear on the Christmas Day games for 2013 and are available for sale in stores. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 15% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Christmas Ad Campaigns:** Disruptive innovation opportunity: Using creative and festive twists in advertisements to engage customers during the holiday season. - **Basketball-inspired Musical Performances:** Disruptive innovation opportunity: Creating unique experiences by combining sports and music in interactive ways. - **Special-edition Team Uniforms:** Disruptive innovation opportunity: Designing limited edition merchandise that fans can purchase to feel more connected to their favorite sports teams during special events. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Incorporating innovative and festive strategies to captivate audiences and stand out in a crowded advertising landscape. - **Entertainment:** Disruptive innovation opportunity: Blending sports and music to create engaging and memorable experiences that attract a wider range of audiences. - **Sports Merchandise:** Disruptive innovation opportunity: Introducing limited edition team merchandise tied to special events to drive sales and create a sense of exclusivity among fans. ## Related on Trend Hunter - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Vibrant Festive Basketball Shoes](https://www.trendhunter.com/trends/kd17.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Ugly Christmas Sweater-Inspired Shoes](https://www.trendhunter.com/trends/ugly-sweater-dunk.md) - [Athlete-Backed Jewelry Brands](https://www.trendhunter.com/trends/mens-jewelry-brand.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md) - [Basketball-Themed Candy Toy Treats](https://www.trendhunter.com/trends/kinder-joy-x-nba-eggs.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Basketball League Customized Cookies](https://www.trendhunter.com/trends/nba-oreo-cookies.md)