# Curvaceous Housewife Covers The Christina Hendricks GQ September 2010 Cover is Dangerously Lusty By Allison Love | Published 2010-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christina-hendricks-gq-september-2010 References: [cocoperez](http://cocoperez.com/2010-08-02-christina-hendricks-red-hot-gq-cover) & [gq-magazine](http://www.gq-magazine.co.uk/entertainment/articles/2010-08/02/gq-tv-christina-hendricks-interview) The Christina Hendricks GQ September 2010 cover photo is sultry. The [curvaceous Mad Men TV star](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever) is on display, showing her luscious body in this housewife-inspired spread. The red-haired raven is quite the beauty, displaying a [little bra](https://www.trendhunter.com/trends/zhilyova) and bedroom eyes as she stares intensely at the camera. Intensely hued with an unmatched sexiness, the GQ September 2010 cover with Christina Hendricks definitely makes Desperate Housewives look amateur. **Implications** - Youth consumers are increasingly skeptical of the [gender and identity roles](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman) that have been handed down from their parents. There is no longer a center or ideal for beauty or behavior. Companies need to take this mindset into account when pitching products to this demographic. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Non-traditional Beauty Standards:** Companies can capitalize on the shift away from traditional beauty standards by promoting more diverse representations of beauty in their marketing campaigns. - **Gender Fluidity:** As youth consumers become more accepting of non-binary gender identities, companies have the opportunity to re-think and re-design traditionally gendered products and services. - **Sexual Empowerment:** As images of powerful, confident and autonomous women become more visible in the media, companies can capitalize on the opportunity to create products that empower women in new ways. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from promoting a wider range of sizes and body types, as well as pushing gender-neutral designs. - **Beauty:** The beauty industry can create inclusive products that cater to people of all genders and skin tones, promoting self-expression and individuality. - **Media:** The media industry can drive the cultural shift towards non-traditional standards of beauty and gender by pushing for more diverse representation, both on and off-screen. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)