# Busty Perfume Commercials The Christina Aguilera Royal Desire Campaign Deemed Risque By Meghan Young | Published 2010-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christina-aguilera-royal-desire References: [adrants](http://www.adrants.com/2010/10/christina-aguilera-fragrance-ad-dubbed.php) & [christina-aguilera-perfumes](http://www.christina-aguilera-perfumes.com/royaldesire/) Although UK's Mail Online has labeled the Christina Aguilera Royal Desire campaign as 'soft porn,' I have to agree with Ad Rants that it is nothing of the sort. Her 'Dirrty' music video was definitely more risque than this [15-second commercial](https://www.trendhunter.com/trends/kiehls-response). Although the star does use her ample breasts as a canvas for her [fifth fragrance](https://www.trendhunter.com/trends/radical-essence), the Christina Aguilera Royal Desire campaign is rather innocent. Check out the video above -- do you think it's too racy for television? ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 31% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Inclusive Advertising:** The Christina Aguilera Royal Desire campaign challenges traditional beauty standards and embraces body positivity. - **Controversial Marketing:** The explicit nature of the campaign generates buzz and conversation, driving brand awareness and attention. - **Social Media Backlash:** The campaign's perceived risque content may trigger a backlash on social media, highlighting the importance of careful brand reputation management. ### Industries Being Reshaped - **Fragrance:** The Christina Aguilera Royal Desire campaign presents an opportunity for innovation in fragrance marketing, pushing the boundaries of traditional advertising norms. - **Fashion:** The campaign's provocative imagery opens doors for disruptive approaches to fashion advertising, challenging traditional ideals of beauty and sensuality. - **Media and Entertainment:** The controversy surrounding the Christina Aguilera Royal Desire campaign sparks discussions around advertising ethics and the boundaries of acceptability in media and entertainment. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Luxurious Perfume Campaigns](https://www.trendhunter.com/trends/art-of-perfuming.md)