# Rubber-Loving Singers It's No Surprise That Christina Aguilera Loves Latex By Tiana Reid | Published 2010-05-31 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/christina-aguilera-loves-latex References: [girlstalkinsmack](http://girlstalkinsmack.com/christina-aguilera-is-really-into-fetish-gear/) & [christinaaguilera](http://www.christinaaguilera.com/us) Surprise, surprise! Christina Aguilera loves latex and fetish wear. The mother and [pop star](https://www.trendhunter.com/trends/the-life-of-a-showgirl) has never shied away from her ‘Dirrty’ side—and her sex life is no exception. Yes, Christina Aguilera loves latex, but she did cut back on her obsession for one period of her life, as she told Q magazine, “Have I ever toned it down? Never! Well, maybe when I was pregnant. There was no latex then.” It’s safe to say that I’m a little surprised she said no to latex during her pregnancy. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Latex Fashion:** The increasing popularity of latex and fetish wear by pop stars creates an opportunity for innovative fashion designers to explore and expand the market. - **Celebrity Branding:** The trend of celebrities openly embracing and promoting their personal fetishes creates opportunities for enterprising entrepreneurs to develop niche products and services that cater to this demographic. - **Sex Positivity Movement:** The mainstream acceptance of non-traditional expressions of sexuality is fueling the growth of the sex positivity movement and presents opportunities for businesses and organizations to address this growing market. ### Industries Being Reshaped - **Fashion Industry:** The increasing popularity of latex and fetish wear by celebrities presents new opportunities for fashion designers and manufacturers. - **Entertainment Industry:** The trend of celebrities openly embracing and promoting their personal fetishes creates new business opportunities for the entertainment industry, including film, music, and television. - **Sex Tech Industry:** The growth of the sex positivity movement presents opportunities for entrepreneurs to develop innovative sex tech products and services that cater to non-traditional expressions of sexuality. ## Related on Trend Hunter - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Latex Accord Fragrances](https://www.trendhunter.com/trends/ex-latex.md) - [Singer-Designed Sneakers](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you.md) - [Fur-Adorned Celebrity Figurines](https://www.trendhunter.com/trends/doja-cat-1.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Celebrity-Backed Gelato Brands](https://www.trendhunter.com/trends/cherlato.md)