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# Music Video Product Placement
Christina Aguilera ‘Keeps Gettin Better'

By Bianca | Published 2008-10-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/christina-aguilera-keeps-gettin-better-video
References: [trendhunter](http://www.trendhunter.com)

Christina Aguilera released *Keeps Gettin Better* on [YouTube](https://www.trendhunter.com/trends/the-rizzler), the music video to her latest single. Keeping with the times, it includes product placement, including what looks very much like the touch-screen [Samsung](https://www.trendhunter.com/trends/recipe-ideas) Instinct.

In the Keeps Gettin Better video, Christina Aguilera sports her signature incredible long, platinum blonde locks, this time with thick frontal bangs. She rocks a few different looks as the clip progresses, including a bright blue wig Britney Spears would envy, and a galactic body suit very fitting with this year’s superhero obsession. It’s her body that steals the show though. Her post-baby bod rocks; she’s toned and fit, and not afraid to show it off.

In the past, Christina Aguilera has launched several videos on [MTV](https://www.trendhunter.com/trends/mtv-vma-whopper-meal)’s TRL, but the show will air its last ever episode in the next few weeks, so she chose instead to debut the clip on November 3 on iLike.com.

We found the clip early though, as can be seen above.

Christina Aguilera timed the video release perfectly; she will be releasing her greatest hits album, Keeps Gettin’ Better, on November 10.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 55% | Activity: 17% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Music Video Product Placement:** Opportunity for music video producers to generate additional revenue by incorporating product placement into their videos.
- **Celebrity Endorsement Videos:** Celebrity endorsement videos that incorporate personal brands and corporate sponsorships for popular products will be in demand.
- **Branded Content Integration:** Opportunity for brands to showcase their products through branded content in music and celebrity videos.

### Who This Affects Most

- **Music Industry:** Incorporating product placement in music videos can lead to new revenue streams for the music industry.
- **Advertising Industry:** Advertising agencies can create new opportunities for brand integration in celebrity endorsement videos.
- **Consumer Electronics Industry:** Consumer electronics companies can take advantage of product placement opportunities in music videos and celebrity endorsement videos.

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