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# Designer Keychain Coffee Cards
Christian Siriano Starbucks Collaboration is on Time for the Holida

By Jacqueline Parrish | Published 2009-10-30 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/christian-siriano-starbucks
References: [cocoperez](http://cocoperez.com/?from=PH&p=48858) & [christianvsiriano](http://www.christianvsiriano.com/)

The latest venture for coffee giant Starbucks involves a collaboration with 'Project Runway' winner [Christian](https://www.trendhunter.com/trends/lucky-collection) Siriano. The Christian Siriano Starbucks collaboration is just in time for the holidays, and is a specially designed mini-Starbucks-card that fits on your keychain.

The Christian Siriano Starbucks mini-card can be activated online and gives you free drinks on your birthday, free soy milk and free syrups.

**Implications** - Conventional objects are no longer seen as interesting to the modern-day consumer who places value on the unique. Ideas such as [designer coffee cards](https://www.trendhunter.com/trends/lura-amex-x-ana) that provide benefits are seen as special to consumers and will encourage frequent use and enthusiasm for not only the piece, but the campaign behind it.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 16% | Activity: 51% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What's Driving This Trend

- **Designer Coffee Cards:** Incorporating unique and aesthetically pleasing designs into coffee cards can attract consumers and increase brand loyalty.
- **Keychain Convenience:** Creating mini-cards that fit on keychains can make loyalty programs more convenient and accessible for customers.
- **Collaboration Marketing:** Partnering with well-known designers or brands can generate excitement and buzz around loyalty programs.

### Who This Affects Most

- **Retail:** Retailers can explore incorporating designer coffee cards into their loyalty programs to enhance customer experiences and drive sales.
- **Fashion:** Fashion brands can collaborate with coffee companies to create unique designer coffee cards that resonate with their target audience.
- **Hospitality:** Hotels and resorts can offer custom-designed mini-cards to their guests, providing added perks and enhancing their overall experience.

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