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# Sabretooth Shoes
Christian Siriano's "Fierce" Footwear Collection is Just That

By Jacqueline Parrish | Published 2009-09-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/christian-siriano-fierce
References: [nitrolicious](http://www.nitrolicious.com/blog/2009/09/09/christian-siriano-for-payless-shoes-collection-officially-available/http://library.thinkquest.org/5481/saber.htm) & [payless](http://www.payless.com/store/)

Famous for both winning the fourth season of Project Runway as well as his catty catchphrases and anecdotes (which include labeling people/outfits as “tranny,” “a hot mess” and “fierce”), Christian Siriano has taken the next step as a designer eager to expand his regime; he has designed an affordable shoe collection--very much en vogue--for Payless Shoes.

Christian Siriano’s fierce designs feature a distinct platform sillhouette with a heel reminiscent of a sabretooth tiger’s chompers.

**Implications** - No longer trying to blend in with their styles, consumers are looking for ways to stand out. Products that feature a bold aesthetic appeal to shoppers who want to differentiate themselves.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 80% | Activity: 72% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Bold Aesthetic:** Bold aesthetic designs are appealing to shoppers who want to differentiate themselves from others.
- **Affordable Shoe Collection:** There is an increase in demand for affordable shoe collections especially designed by famous fashion designers.
- **Distinct Platform Silhouette:** A distinctly different platform silhouette not only offers a unique style opportunity but also enhances the aesthetic appeal of footwear.

### Who This Affects Most

- **Fashion:** The fashion industry has a disruptive innovation opportunity to create bold, affordable, and unique designs for consumers looking to differentiate themselves.
- **Footwear:** The footwear industry can take advantage of the trend towards bold aesthetics by introducing unique cutting-edge designs that appeal to consumers' individuality.
- **Retail:** The retail industry can explore new opportunities by producing affordable designer collections that cater to the new and increasingly diverse markets.

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