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# Flatulence-Scenting Supplements
Christian Poincheval Creates a Pill to Make Farts Smell Pleasant

By Michael Hemsworth | Published 2014-12-01 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/christian-poincheval
References: [geekologie](http://geekologie.com/2014/11/just-in-time-for-thanksgiving-pills-to-m.php) & [pilulepet](http://www.pilulepet.com/en/)

With the holiday season now in full swing, these newly created pills to make your farts smell like chocolate or roses by Christian Poincheval are sure to be a hit with those looking to load up on [gluttonous meals](https://www.trendhunter.com/trends/strawberry-milkshake-onthego). Created using [all natural ingredients](https://www.trendhunter.com/trends/bloat-baddie) like fennel and blueberries, the pills are designed to make your flatulence pleasant to deter [embarrassing situations at the dinner table](https://www.trendhunter.com/trends/pourri-scent-of-the-year-collection) or in the elevator from happening.

While the efficacy of the pills is questionable, Poincheval describes the process for how he developed the product by saying it came about during an evening with friends. After a big meal, he claims that, "Our farts were so smelly we were nearly suffocated. Something had to be done." In such a situation it's no wonder he decided to attempt such an endeavor.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 41% | Activity: 73% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Key Themes Behind This Trend

- **Flatulence-scenting Supplements:** Disruptive innovation opportunity: Developing more effective and reliable flatulence-scenting supplements using advanced scent-masking technology.
- **All-natural Ingredients:** Disruptive innovation opportunity: Creating a range of all-natural products using innovative ingredient combinations to enhance various aspects of daily life.
- **Embarrassment Avoidance Solutions:** Disruptive innovation opportunity: Designing new solutions to prevent embarrassing situations by addressing social taboos and developing discreet products.

### Where This Applies

- **Health and Wellness:** Disruptive innovation opportunity: Incorporating natural ingredients and creating specialized supplements to address specific health concerns.
- **Fragrance and Perfume:** Disruptive innovation opportunity: Exploring unconventional scents and creating unique fragrance products that cater to individual preferences.
- **Personal Care:** Disruptive innovation opportunity: Developing innovative and discreet personal care products aimed at enhancing comfort and preventing social embarrassments.

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