# Figure-Exposing Advertorials The Christian L’enfant Roi Spring/Summer 2013 Campaign Conceals By Jana Pijak | Published 2012-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christian-lenfant-roi-springsummer-2013 References: [fuckingyoung.es](http://fuckingyoung.es/christian-lenfant-roi-springsummer-2013-campaign/) & [christianlenfantroi](http://christianlenfantroi.com/) The [Christian L](https://www.trendhunter.com/trends/forever-veil-primer)’enfant Roi Spring/Summer 2013 ad campaign showcases the label's [elegant and luxurious menswear selects](https://www.trendhunter.com/trends/luxury-menswear-campaign). This stunning studio portrait series features a model whose face is concealed, while his body is put on display. Artfully executed, the striking photoshoot takes inspiration from the fable of the Fossegrim, a Scandaniavian water spirit who is often described as a handsome man, dressed in desirable clothing. This spirit's allure allows him to lure humans into lakes, rivers and ponds. The Christian L’enfant Roi Spring/Summer 2013 advertorial stars an undressed male model whose identity is hidden. Whether showcasing impeccably tailored coats, heavy knits or delicate linens, this menswear collection displays [modern minimalism](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) in a way that is both sleek and fashion-forward. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Concealed Identity Advertising:** Opportunity for fashion brands to execute visually striking ads with concealed identity of models. - **Minimalist Luxury Menswear:** Opportunity for designers to capitalize on modern minimalism trend in high-end menswear. - **Fable-inspired Fashion:** Opportunity for fashion brands to draw inspiration from timeless folktales for unique branding. ### Where This Applies - **Fashion:** Fashion industry can incorporate concealed identity and minimalist luxury trends for innovative menswear collections. - **Advertising:** Ad industry can explore visually striking techniques like concealed identity and fable-inspiration for creative campaigns. - **Entertainment:** Entertainment industry can draw inspiration from fashion trends and fables for imaginative and captivating visual storytelling. ## Related on Trend Hunter - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)