# Silly Furniture Showroom Photography Christian Gideon Depicts Daily Living in an IKEA Store By Marissa Brassfield | Published 2011-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/christian-gideon References: [designtaxi](http://designtaxi.com/news/34580/Photographer-Imagines-Life-in-IKEA/) & [christiangideonphotography](http://www.christiangideonphotography.com/2011/04/what-if-you-lived-at-ikea/) Trips to [IKEA](https://www.trendhunter.com/trends/life-in-stitches) aren't exactly known for their brevity and fun, but photographer Christian Gideon made the best of such a trip recently by imagining what life would be like if he and his friends lived in an IKEA store. Christian Gideon and his friends photographed a series of silly scenes in the various IKEA showrooms. The images depict every aspect of the day, from the morning shower to dinnertime toasts, doing laundry, watching a game on TV and reading a book by the hearth. Each image is cheekier than the last, and the series as a whole does a convincing job of portraying [everyday life](https://www.trendhunter.com/trends/this-is-not-a-home) at an IKEA store. While I wouldn't want to live at an IKEA store in real life, this Christian Gideon series portrays such a scenario in a whimsical, fun way. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Influencer Marketing:** IKEA can collaborate with digital influencers who can showcase innovative ways to use IKEA products in day-to-day life. - **Experiential Marketing:** IKEA can create interactive store experiences that reinforce the idea of creating a home that fits individual lifestyles. - **Brand Awareness:** IKEA can leverage this photo series to create brand awareness and engagement through their social media channels. ### Who This Affects Most - **Furniture Retail:** Innovative furniture retail brands can create interactive showroom experiences to attract customers. - **Photography:** Photographers can explore new opportunities to create fun and whimsical themed photo series. - **Home Decor:** Home decor brands can leverage influencer marketing campaigns to showcase their products in everyday situations. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Premium Kitchen Pranks](https://www.trendhunter.com/trends/eureka-spiritis.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md) - [Creative Home Collections](https://www.trendhunter.com/trends/creative-home.md) - [Social Experiment Virtual Apartments](https://www.trendhunter.com/trends/uncanny-spaces.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Festive Showroom Eateries](https://www.trendhunter.com/trends/seasons-eatings-at-ikea.md)