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# Subdued Boudoir Fashion Campaigns
The Christian Dior Fall/Winter 2014/2015 Ads Are Relaxed

By Jordy E | Published 2014-07-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/christian-dior-fallwinter-20142015
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/julia-feifei-helena-kasia-for-christian-dior-fw-1415-campaign-by-willy-vanderperre.html) & [christiandior](http://www.christiandior.com)

The [Christian Dior](https://www.trendhunter.com/trends/dior-2024-campaign) Fall/Winter 2014/2015 campaign was produced within an upscale boudoir. The high end setting came across as relaxed in spite of the opulent furniture and interior space displayed as models Julia, Feifei, Helena and Kasia lounged about via thin couches and angular chairs.

Photographer Willy Vanderperre produced these bright light advertisements. Pale color schemes drew attention to the women and their apparel as pops of electric yellow, red and blue stood out in each shot, speaking not only to Vanderperre's talent but also to the unique nature of this [Dior Fall/Winter 2014/2015 collection](https://www.trendhunter.com/trends/christian-dior-summer-2025).

Viewers taking in this series will also benefit from its eclectic incorporation of chunky ribbed athletic heels, compact square-shaped purses and [chic all black sunglasses](https://www.trendhunter.com/trends/auteur-studios-fall-2025).

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 34% | Activity: 31% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Relaxed Boudoir Fashion:** Opportunities for creating fashion campaigns that exude a relaxed and comfortable atmosphere within an upscale boudoir setting.
- **Bright Light Advertisements:** Innovative ways to use pale color schemes and pops of electric colors to draw attention to apparel in fashion campaigns.
- **Eclectic Accessory Incorporation:** Creative ideas for incorporating chunky ribbed athletic heels, compact square-shaped purses, and chic all black sunglasses in fashion campaigns.

### Sectors Adopting This

- **Fashion Advertising:** Disruptive innovation opportunities for fashion brands to create unique and relaxed campaigns that capture attention.
- **Interior Design:** Opportunities for interior designers specializing in upscale boudoir settings to collaborate with fashion brands for photo shoots and campaigns.
- **Accessories Manufacturing:** Innovative techniques and designs for manufacturing chunky ribbed athletic heels, compact square-shaped purses, and chic all black sunglasses that complement fashion trends.

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