# Washed-Out Couture Cameos Christian Dior and Quentin Shih Create 'Shanghai Dreams' By Vittoria Natarelli | Published 2010-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/christian-dior-and-quentin-shih-create-shanghai-dreams References: [trendland.net](http://trendland.net/2010/07/29/christian-dior-shanghai-dreamers-quentin-shih/) & [quentinshih](http://quentinshih.com/) [Christian Dior](https://www.trendhunter.com/trends/stories-of-a-miss) and Quentin Shih created 'Shanghai Dreams,' a series of images showing off the [couture collection of Dior](https://www.trendhunter.com/trends/jisoo-dior). Shih plays with the stereotype of the uniformity in China by repeating the image of one person several times in each photo. This uniformity in the background makes the Dior designs stand out even more. Christian Dior and Quentin Shih's 'Shanghai Dreams,' are a beautiful and interesting set of images. **Implications** - The influence of certain designers and high-fashion houses transcends global boundaries. On an international level, the styles, campaigns and runway shows of these designers need to strike a balance between [cultural relevance and iconic styles](https://www.trendhunter.com/trends/chinese-golden-age-models) to appeal to consumers. Companies creating goods for a variety of cultures and countries must follow this pattern so that their product is both culturally appealing and interesting. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 91% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Global Fashion Influence:** Fashion designers and houses need to balance cultural relevance and iconic styles to appeal to international consumers. - **Cultural Appeal in Product Design:** Companies creating goods for diverse cultures and countries should create products that are culturally appealing and interesting. - **Uniformity in Backgrounds:** Using repeated images or patterns in backgrounds can make designs stand out more effectively. ### Where This Applies - **Fashion Design:** Fashion designers need to consider cultural relevance and iconic styles when creating designs for global consumers. - **Consumer Goods:** Companies making products for diverse markets must ensure cultural appeal and interest in their designs. - **Photography:** Using repeated images or patterns in backgrounds can enhance the impact of fashion photography. ## Related on Trend Hunter - [Luxury Fragrance-Inspired Exhibitions](https://www.trendhunter.com/trends/stories-of-a-miss.md) - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Luxury Brand Legacy Exhibitions](https://www.trendhunter.com/trends/designer-of-dreams.md) - [Luxury Fashion Label Cafes](https://www.trendhunter.com/trends/dior-cafe.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Luxury Designer Train Journeys](https://www.trendhunter.com/trends/riveria-express.md) - [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md)