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# Industrial Sportswear Shoots
Christian Anwander Uses Factory Props for His Latest Editorial

By John Ibbitson | Published 2012-02-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/christian-anwander
References: [fuckingyoung.es](http://fuckingyoung.es/lennart-richter-by-christian-anwander/) & [fuckingyoung.es](http://fuckingyoung.es)

In his latest editorial release, Christian Anwander takes some playfully wacky captures of model Lennart Richter that incorporate [designer sportswear](https://www.trendhunter.com/trends/skylrk-x-adidas) with industrial props and materials. The photo spread, which is featured in the Spring issue of 10 Men magazine, uses art direction and creative light play masterfully to bring readers a [fashion shoot that is dynamic](https://www.trendhunter.com/trends/alessandro-micheles) and fun.

Caught in some strikingly silly but cute poses, model Lennart Richter can be seen posing over ladders, with lit hanging lamps in hand, or performing a balancing act while standing on some stacked bricks. The [bold prints, colors and structure](https://www.trendhunter.com/trends/day-3-capsule-2) of the clothing presented in the images also complements the youthful spirit captured in the photographs, making Christian Anwander an artist who knows how to conceptualize fashion into a fitting image.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 74% | Activity: 7% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Playful Industrial Fashion:** By incorporating industrial props and materials, there is an opportunity for fashion designers to create playful and unique sportswear collections.
- **Artistic Light Play:** Fashion shoots that incorporate creative light play can create visually striking images and attract consumer attention to the clothing being showcased.
- **Youthful Fashion Concepts:** Fashion photographers and designers can explore bold prints, colors, and structures to capture a youthful and vibrant spirit in their collections.

### Who This Affects Most

- **Fashion Design:** Fashion designers can take inspiration from the use of industrial props and materials to create disruptive and playful sportswear collections.
- **Photography:** There is an opportunity for photographers to experiment with creative light play techniques to capture attention-grabbing fashion images.
- **Youth Fashion Market:** Fashion brands targeting a youthful demographic can explore bold prints, colors, and structures to create appealing and on-trend collections.

## Related on Trend Hunter

- [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)
- [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)
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- [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)
- [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)
- [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md)
