# Big Apple Essence Films Christian Andersen Captures Compelling Images of New York City By Christopher DeLuca | Published 2011-09-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/christian-andersen References: [designtaxi](http://www.designtaxi.com/news/350449/Capturing-the-Essence-of-New-York/) & [vimeo](http://vimeo.com/27973852) Christian Andersen, a filmmaker that is based in Denmark, had the opportunity to visit NYC and create an inspiring series of images around his experience. Andersen's film captures [Manhattan and Brooklyn](https://www.trendhunter.com/trends/gustaf-westman-in-new-york) perfectly with chaotic streets, town houses and amazing architecture. What I particularly like about this film by Christian Andersen is how well the images work with the music that he chose to accompany them; the music is by The xx. Christian Andersen makes [New York City](https://www.trendhunter.com/trends/chess-nyc) seem as magical as it is in this [short film](https://www.trendhunter.com/trends/relax-we-care). **Implications** - Youth demographics are looking for ways to transcend the quotidian and escape momentarily to somewhere else. The video by Christian Andersen taps into and portrays New York city with a desirable aura. Companies should take this into account for their future marketing initiatives. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Escape Marketing:** Companies can tap into the desires of youth to escape the mundane in their marketing initiatives. - **Immersive Film Experiences:** Creating a film that combines compelling imagery with well-chosen music can transport viewers to another world. - **Destination Marketing:** Films that showcase the unique characteristics of a city like NYC can inspire people to visit. ### Who This Affects Most - **Tourism:** Films that showcase destinations in an immersive way can be used to promote travel. - **Music:** The right music can enhance the emotional impact of a visual experience and create a more engaging story for viewers. - **Advertising:** There may be opportunities to incorporate elements of immersive film experiences or destination marketing into advertising campaigns for brands. ## Related on Trend Hunter - [Iconic Fragrance Short Films](https://www.trendhunter.com/trends/diptyques-do-son-collection.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md)