# Smashing Champagne Stunts Boats Christened with Champagne Get a Taste of Their Own Medicine By Laura McQuarrie | Published 2014-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/christened-with-champagne References: [creativecriminals](http://creativecriminals.com/hanseatisches-wein-und-sekt-kontor/revenge) & [die-rache](http://www.die-rache.com/en/) It's been a longstanding tradition for boats to be christened with champagne, which means there are a lot of [champagne bottles](https://www.trendhunter.com/trends/lightweight-champagne-bottle) that have been broken throughout history and their precious contents wasted—and champagne is not all that happy about it. With 'Revenge of the Champagne,' Germany's leading champagne retailer Hanseatisches Wein und Sekt Kontor gave the bubbly drink the chance to fight back by bringing out the guns in a big way. A giant bottle battle was initiated, which involved having [world's largest Pommery bottle](https://www.trendhunter.com/trends/rare-champagne) christened with a boat, instead of the other way around. A large audience was invited to the watch the live boat smashing event and all the while, guests celebrated by [sipping champagne](https://www.trendhunter.com/trends/perrys-reserve-premier-cru-champagne) and enjoyed the sweet, sweet taste of revenge. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Champagne Innovations:** Exploring new ways to celebrate with champagne, such as using it as a creative element in events and experiences. - **Sustainable Champagne Solutions:** Developing environmentally-friendly alternatives to traditional champagne christening rituals to reduce waste and ecological impact. - **Interactive Engagement Experiences:** Creating interactive and immersive experiences that allow participants to actively engage with products, like the live boat smashing event. ### Sectors Adopting This - **Beverage:** The beverage industry can explore innovative packaging and presentation concepts that create unique experiences for consumers. - **Event Planning:** Event planners can capitalize on the trend by incorporating interactive and engaging experiences that make use of traditional elements in new and exciting ways. - **Sustainability:** The sustainability industry can develop eco-friendly alternatives and solutions for traditional rituals and practices that generate waste, like champagne christening ceremonies. ## Related on Trend Hunter - [Champagne-Branded Sailing Sponsorships](https://www.trendhunter.com/trends/emirates-great-britain-sailg.md) - [Vintage Fire Extinguisher Champagnes](https://www.trendhunter.com/trends/code-rouge-edition.md) - [Record-Breaking Wine Bottles](https://www.trendhunter.com/trends/belaire-zeus.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Double-Decker Bus Tastings](https://www.trendhunter.com/trends/nyetimber.md) - [Easy-To-Drink Champagnes](https://www.trendhunter.com/trends/veuve-clicquot-unveils.md) - [Philanthropic High-Value Charity Auctions](https://www.trendhunter.com/trends/highvalue-charity-auction.md) - [Aromatic Travel Champagnes](https://www.trendhunter.com/trends/le-vintage-2012.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md)