# Celebrity-Endorsed Sunglasses Capsules Quay Australia and Chrissy Teigen Launched a Second Line By Grace Mahas | Published 2020-02-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chrissy-teigen References: [quayaustralia](https://www.quayaustralia.com/) & [quayaustralia](https://www.quayaustralia.com/) Iconic sunglasses company [Quay Australia](https://www.trendhunter.com/trends/quays-optical-line) once again joined forces with American model Chrissy Teigen to launch anew collection of striking shades. The second QUAYXCHRISSY collection is a full range of sunglasses and blue light that glasses that embrace timeless elegance and luxurious aesthetics. The new capsule features 10 all-new [sleek statement frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear) alongside the return of fan-favorite styles in new colorways and with romantic detailing. Plus, the range is wallet-friendly, with prices ranging from $55 to $65 USD each. The new QUAYXCHRISSY collection along with other Quay styles is available at Quay.com and at participating Quay retailers. The QUAYXCHRISSY collection will appeal to Millennial and [Gen Z](https://www.trendhunter.com/trends/sonny-angel) consumers thanks to its avant-garde aesthetic and accessible pricing. Image Credit: Quay Australia ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 59% | Activity: 27% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Fashion Collaborations:** Quay Australia's partnership with Chrissy Teigen demonstrates the growing trend of celebrities collaborating with fashion brands to create unique collections. - **Blue Light Glasses:** The inclusion of blue light glasses in the QUAYXCHRISSY collection reflects the increasing consumer concern about digital eye strain and the potential for disruption in the eyewear industry. - **Affordable Luxury Accessories:** The QUAYXCHRISSY collection's wallet-friendly prices show a trend towards making luxury fashion more accessible to a wider range of consumers, opening up opportunities for disruptive innovation in the affordable luxury sector. ### Where This Applies - **Fashion:** The collaboration between Quay Australia and Chrissy Teigen highlights the potential for innovative partnerships and limited edition collections in the fashion industry. - **Eyewear:** The inclusion of blue light glasses in the QUAYXCHRISSY collection suggests a potential disruption in the eyewear industry as consumers become more aware of the harmful effects of digital devices on their eyes and seek out protective solutions. - **Consumer Goods:** The trend towards affordable luxury accessories, represented by the QUAYXCHRISSY collection, presents new opportunities for businesses to offer high-quality, stylish products at more accessible price points. ## Related on Trend Hunter - [Prescription Eyewear Line Expansions](https://www.trendhunter.com/trends/quays-optical-line.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Influencer-Approved Eyewear Capsules](https://www.trendhunter.com/trends/z-supply.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Influencer-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/dezi.md)