# Casual Sportswear Collaborations Chrissy Teigen & A.L.C Unveiled a Collection for Intermix By Mary Van Puymbroeck | Published 2017-08-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chrissy-teigen-alc References: [instyle](http://www.instyle.com/fashion/chrissy-teigen-alc-intermix-on-duty-collection#3004205) & [intermixonline](https://www.intermixonline.com/alc-clothing/) Sports Illustrated Swimsuit model [Chrissy Teigen & A.L.C.](https://www.trendhunter.com/trends/cravings-by-chrissy-teigen) have teamed up to deliver a new collection of casual loungewear for Intermix. Teigen is know for her candid approach to social media that has garnered her a healthy career as a social media and celebrity influencer. In a new 'On-Duty' collection with A.L.C, Teigen looks casual, yet chic. As a play on the iconic "[model-off-duty](https://www.trendhunter.com/trends/modeloffduty-essentials)" look, the collection celebrates women who are always on the go. The collection created by Chrissy Teigen & A.L.C. will be exclusivly available at Intermix. The line consists of 16 [easy-to-wear lounge pieces](https://www.trendhunter.com/trends/uniqlo-loungewear), flowing jersey dresses, a shearling jacket and Teigen's favorites -- easy-to-wear bodysuits. Neutral tones and polished silhouettes make the collection a timeless classic with pieces that can transition from season to season. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Casual Sportswear Collaborations:** Collaborations between fashion brands and sportswear companies to create casual sportswear collections are becoming increasingly popular, offering new opportunities for innovative fashion designers. - **Celebrity-influenced Fashion:** As social media and celebrity influencers continue to shape trends in fashion, collaborations with popular figures like Chrissy Teigen offer opportunities for brands to tap into and influence new consumer demographics. - **Versatile Loungewear:** The rise of versatile loungewear collections, like the one created by Chrissy Teigen & A.L.C. for Intermix, provide opportunities for fashion designers to explore new ways of creating stylish yet comfortable clothing for women who are always on-the-go. ### Where This Applies - **Fashion Design:** Fashion designers can innovate new casual sportswear designs that fuse style and comfort, inspired by the trend of casual sportswear collaborations and the rise of versatile loungewear. - **Celebrity Marketing:** Collaborations with popular figures like Chrissy Teigen offer opportunities for brands to tap into and influence new consumer demographics, making partnerships with celebrity influencers a valuable marketing strategy for companies in fashion and beyond. - **Retail and E-commerce:** The success of exclusive collections by Chrissy Teigen & A.L.C. available only at Intermix highlights the potential for retail and e-commerce businesses to create unique and exclusive product lines that capture consumer interest and drive sales. ## Related on Trend Hunter - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Contemporary Loungewear Pieces](https://www.trendhunter.com/trends/khy.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Daily Style Accessible Fashion](https://www.trendhunter.com/trends/demi-lovato-x-amazon.md) - [Debut Womenswear Collections](https://www.trendhunter.com/trends/johnnie-o.md) - [Hotel-Inspired Apparel Collabs](https://www.trendhunter.com/trends/sporty-rich1.md)