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# Sideshow Performography
Chris Zedano 'Staple Street' Collection Captures Colourful Characters

By Meghan Young | Published 2010-01-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chris-zedano-staple-street
References: [coolhunting](http://www.coolhunting.com/archives/2010/01/interview_with_10.php) & [chriszedano](http://www.chriszedano.com/)

I find it fascinating, all different subjects to be photographed; the Chris Zedano ‘Staple Street’ collection is particularly intriguing. Choosing a [colorful street](https://www.trendhunter.com/trends/hubbabubbabuilding) in the heart of New York City, he has managed to capture a few characters, including [street performers](https://www.trendhunter.com/trends/surreal-street-art-1).

Born in Lima, Peru, Zedano worked and researched tirelessly to find these interesting people. Check out the Chris Zedano ‘Staple Street’ collection above to see how much his hard work paid off. For more info, visit the Cool Hunting site.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 52% | Activity: 25% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Street Performer Photography:** The trend of capturing intriguing street performers through photography provides opportunities for media production and marketing industries to create more captivating visual content.
- **Colorful Urban Portraiture:** The trend of emphasizing color in urban portraiture provides opportunities for fashion and beauty industries to create more vibrant and eye-catching campaigns.
- **Character-based Advertising:** The trend of featuring interesting characters in advertising provides opportunities for creative agencies and marketing firms to develop campaigns that stand out in a crowded market.

### Sectors Adopting This

- **Media Production:** The media production industry could incorporate street performer photography into documentaries, television shows, and films to showcase unique and diverse individuals and cultures.
- **Marketing:** Marketing firms can leverage the trend of colorful urban portraiture and character-based advertising to create captivating and memorable campaigns for their clients.
- **Fashion:** The fashion industry can use colorful urban portraiture to showcase their products in a fresh and dynamic way, while also promoting diversity and inclusivity.

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