# Performance Styling Haircare Chris McMillan's Haircare Brand Delivers Layerable Products By Laura McQuarrie | Published 2025-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chris-mcmillan References: [prnewswire](https://www.prnewswire.com/news-releases/hair-icon-chris-mcmillan-launches-signature-haircare-brand-debuting-exclusively-at-sephora-302514570.html) & [ChrisMcMillan](http://ChrisMcMillan.com)  Chris McMillan, the [celebrity hairstylist](https://www.trendhunter.com/trends/commence-hair-care) behind iconic pop culture looks like The Rachel, is launching a namesake haircare brand centered on [high-performance formulas and styling solutions](https://www.trendhunter.com/trends/styling-expansion-line) that make professional results achievable at home. The launch of Chris McMillan will include seven essential styling products, each powered by HS3, a proprietary active ingredient complex that protects, strengthens, and adds shine. Whether users are inclined to play with their [natural texture](https://www.trendhunter.com/trends/textured-hair) or use hot tools, HS3 helps to reinforce hair from within and shield hair from damage for healthier-looking hair over time. Sometimes, working with just a few hair products leaves hair feeling weighed down, but this lineup was formulated to be layerable and buildable to allow for plenty of play with products like The Styling Balm, The Glassy Smooth Blowdry Spray, and The Mousse. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 54% | Activity: 61% | Freshness: 44% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Layerable Haircare Products:** Layerable haircare products offer consumers the ability to customize and build their styling routines without unnecessary heaviness, addressing the growing demand for personalized beauty solutions. - **Proprietary Ingredient Complexes:** The use of proprietary ingredient complexes like HS3 in haircare formulations opens avenues for brands to differentiate themselves by providing advanced, multifunctional benefits that cater to both aesthetic and health-focused consumer needs. - **Home-professional Styling:** With high-performance styling solutions that bridge the gap between salon and home, brands can tap into consumers' desire for professional-grade results in the comfort of their own space. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry is ripe for disruption with innovative product formulations that prioritize both performance and health, meeting the evolving consumer expectations for multifunctional products. - **Home Beauty Devices:** As consumers increasingly seek salon-quality results at home, the home beauty devices industry has the opportunity to enhance its offerings with complementary styling products that provide professional outcomes. - **Ingredient Development:** The growth of proprietary ingredient technologies creates a niche within the ingredient development industry for crafting unique complexes that deliver targeted results, setting new benchmarks for innovation in haircare. ## Related on Trend Hunter - [Sensorial Performance Haircare](https://www.trendhunter.com/trends/blake-brown.md) - [Stylist-Approved Haircare Lines](https://www.trendhunter.com/trends/stylistapproved-haircare.md) - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md) - [Minimalist Haircare Collections](https://www.trendhunter.com/trends/hindsgaul-hair.md) - [Layerable Hair Stylers](https://www.trendhunter.com/trends/the-numbers-by-mdlondon.md) - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md) - [Gen Z-Approved Haircare Products](https://www.trendhunter.com/trends/mane-haircare-products.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Multi-Functional Styling Product Ranges](https://www.trendhunter.com/trends/style-treat.md)