# Vibrantly Urban Photoshoots The Chris Habana My Enemy Campaign was Shot by Daniel Bolliger By Meghan Young | Published 2016-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chris-habana-my-enemy References: [behance.net](https://www.behance.net/gallery/28054755/Campaign-Chris-Habana-for-My-Enemy-2015) Artistic and colorful, edgy and urban, the Chris Habana My Enemy ad campaign showcases the latest jewelry collection in a very youthful way. It's hard not to think of subculture innuendos and next generation energy when gazing at the images making up with campaign. Starring both a male and female model, both adopt stoic expressions, brightly dyed hair and the [contemporary jewelry designs](https://www.trendhunter.com/trends/chiyu) to stand out from the crowd. Shot by Daniel Bolliger, a photographer based in New York City, the Chris Habana My Enemy ad campaign appeared in The Snobette and Bullett Magazine. The singular looks were perfected by [makeup artist](https://www.trendhunter.com/trends/il-pranzo-campaign) Michael Anthony Afuola, hair stylist Gonn Kinoshita and manicurist Jessica Tong. There's a bit of a tribal element to the looks as well. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 99% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Artistic Photography:** Disruptive innovation opportunity: Develop technologies or platforms that enhance the artistic quality of photography, such as filters or editing tools. - **Youthful Fashion:** Disruptive innovation opportunity: Create fashion lines that specifically cater to the youthful market, incorporating edgy and urban elements. - **Subculture Influence:** Disruptive innovation opportunity: Explore subcultures and their influence on mainstream fashion, and develop unique designs that reflect these subcultural aesthetics. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate technology into fashion design, such as wearable tech or augmented reality fashion experiences. - **Photography:** Disruptive innovation opportunity: Develop new tools or techniques that allow photographers to capture unique and vibrant images, pushing the boundaries of traditional photography. - **Beauty:** Disruptive innovation opportunity: Create beauty products and services that cater to individuals who embrace alternative or unconventional styles, incorporating vibrant colors and unique designs. ## Related on Trend Hunter - [Athlete-Approved Jewelry Campaigns](https://www.trendhunter.com/trends/curb-chain-collection.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md)