# Packaged Intangible Objects Chris Ferrante Boxes Light, Shadow and Reflection By Susan Keefe | Published 2012-01-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chris-ferrante References: [thedieline](http://www.thedieline.com/blog/2011/12/29/student-spotlight-chris-ferrante.html) Design student Chris Ferrante was given the unusual task of creating packaging for intangible things. After careful consideration, Chris Ferrante set to work designing [concept boxes](https://www.trendhunter.com/trends/illusion-box) to house light, shadow and reflection. The shape of the brown cardboard boxes is straightforward and unassuming. Each box is marked with a large L, R or S to correspond with the material the box is supposedly holding. The letters appear cutout from the cardboard of the box and their shades range from white to black. The [minimalist design](https://www.trendhunter.com/trends/flat-light) is the perfect companion to something as astounding as light, shadow and reflection. Seeming to let the supposed contents speak for themselves, Chris Ferrante's design avoids flourish in an effort not to overshadow (pun intended) natural phenomenon. Clean, minimalist yet epic, Chris Ferrante's packaging concept is beautiful in its simplicity, but grand in its intent. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Designing Packaging for Intangible Things:** Opportunity to revolutionize how packaging is made by considering intangible characteristics of a product. - **Minimalist Packaging Design:** Opportunity to create humble yet effective packaging that allows the product to speak for itself. - **Unconventional Packaging Materials:** Opportunity to explore unconventional materials that properly reflect the true value of a product. ### Industries Being Reshaped - **Design:** Designers can consider intangible characteristics of a product to create packaging that is innovative and reflective of the product. - **Retail:** Retailers can use minimalist packaging as a branding tool that is humble and effective yet captures the customer's attention. - **Sustainability:** When developing unconventional packaging materials, companies can consider sustainable options that can benefit the environment. ## Related on Trend Hunter - [Compact Furniture Concepts](https://www.trendhunter.com/trends/boxed-collection.md) - [Chic Shadow Effect Suitcases](https://www.trendhunter.com/trends/suitcase-of-the-light.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Curved Stacked Wooden Boxes](https://www.trendhunter.com/trends/box-set.md) - [Landscape-Inspired Bento Boxes](https://www.trendhunter.com/trends/hyobodo-fiume.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Dual-Function Incense Packaging](https://www.trendhunter.com/trends/yongxi-incense-storage-and-holder.md) - [Geometric Sculpture Boxes](https://www.trendhunter.com/trends/illusion-box.md) - [Box-Like Innovative Apartment Designs](https://www.trendhunter.com/trends/innovative-apartment-design.md)