# Social Media Alert Medleys Chris Crutchfield Uses Notification Noises to Craft a Catchy Tune By Jason Soy | Published 2012-02-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chris-crutchfield References: [designcollector.net](http://designcollector.net/digitals/) & [vimeo](http://vimeo.com/35873217) You may mistakenly check your phone, [Facebook](https://www.trendhunter.com/trends/social-media-backup-platform) and other social media devices upon watching this 'Digitals' video by director Chris Crutchfield. Harnessing all the various blips and noises [social media notifications](https://www.trendhunter.com/trends/notialarm) make, the playful short film features an ear-pleasing tune crafted entirely out of noises people take for granted on a daily basis. Furthermore, Chris Crutchfield gives viewers humorous footage set to the inventive music piece that depicts what can happen when one becomes [overwhelmed by social media](https://www.trendhunter.com/trends/unplughero). The video is both quirky and relatable to anyone whose life revolves around the Internet. Chris Crutchfield is a Los Angeles-based multitalented filmmaker who’s also the protagonist of ‘Digitals.’ Fans of the short film will be happy to know a ringtone version of the medley is available for download through Crutchfield’s Vimeo page. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Notification Noise Music:** Creating catchy tunes using the sounds of social media notifications presents a disruptive innovation opportunity in the music industry. - **Digital Overwhelm Depiction:** Capturing the humorous side of being overwhelmed by social media can inspire disruptive innovation in the film and entertainment industry. - **Internet-centric Life Satire:** Exploring relatable scenarios of living a life revolving around the Internet can lead to disruptive innovation opportunities for content creators and social media platforms. ### Who This Affects Most - **Music:** The music industry can capitalize on the trend of creating music using social media notification sounds to offer innovative and catchy audio experiences. - **Film and Entertainment:** The film and entertainment industry can disrupt the audience's perception of digital overwhelm by presenting humorous and relatable portrayals. - **Content Creation and Social Media:** Content creators and social media platforms have an opportunity to satirize and critique our internet-centric lives, offering innovative and engaging content. ## Related on Trend Hunter - [Music-Driven Snack Campaigns](https://www.trendhunter.com/trends/tiktok-experience.md) - [Minimal Sound Libraries](https://www.trendhunter.com/trends/sober-ringtones.md) - [Creator Digest Tools](https://www.trendhunter.com/trends/notifi.md) - [Digital Dependency Awareness Campaigns](https://www.trendhunter.com/trends/digital-dependency.md) - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Distraction-Free Flip Phones](https://www.trendhunter.com/trends/consumer-cellular.md) - [Personalized Notification Tools](https://www.trendhunter.com/trends/good-vibes-notifications.md) - [Social Media-Limiting Apps](https://www.trendhunter.com/trends/limit-social-media.md) - [Personalized Newsletter Briefings](https://www.trendhunter.com/trends/personalized-newsletter.md)