# Botanical Beauty Editorials The Chris Craymer Vogue China Fashion Story is Dreamlike and Demure By Jana Pijak | Published 2013-01-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chris-craymer-vogue-china References: [fashnberry](http://fashnberry.com/editorials/tian-yi-by-chris-craymer-for-vogue-china-february-2013/) & [vogue.cn](http://www.vogue.com.cn/) Model Tian Yi stars in the dreamy Chris Craymer [Vogue](https://www.trendhunter.com/trends/loewe-6) China editorial. Lensed in studio, the model plays the part of an earthy goddess as she pulls off doll-like makeup and a wardrobe of feminine garments and accessories. Stylist Ida Wang hand-picks Tian Yi’s wardrobe, dressing her in flowing frocks paired with [flower embellishment eyewear accessories](https://www.trendhunter.com/trends/bouquet-collection-1). Exuding an ethereal air, Tian Yi is demure and ladylike, posing amidst a botanical backdrop and sporting flower-enriched headpieces. From rich crimsons to punchy pinks, the model’s floral headwear accessories complement her pastel tones lips and flushed cheeks. The Chris Craymer Vogue China editorial graces the Asian publication’s February 2013 issue. Enriched with delicate beauty, this [feminine and flower-filled fashion story](https://www.trendhunter.com/trends/contemporary-femininity) leaves a lasting visual impression on its readers. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 74% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Botanical Beauty:** Opportunity for beauty brands to develop botanical-based skincare and cosmetics products. - **Earthly Goddess:** Potential for fashion brands to create ethereal and goddess-inspired clothing collections. - **Flower-enriched Accessories:** Disruptive innovation opportunity for accessory designers to incorporate flower elements into their designs. ### Who This Affects Most - **Beauty:** Beauty industry can explore botanical-based skincare and cosmetic products. - **Fashion:** Fashion industry can create clothing collections inspired by ethereal and goddess-like aesthetics. - **Accessories:** Accessory designers can innovate by incorporating flower elements into their designs. ## Related on Trend Hunter - [Floral High-End Makeup Capsules](https://www.trendhunter.com/trends/camlia-futura.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md)