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# Dreamy Shoes
Chris Cork's ‘All Day I Dream About Sneakers' Collection

By Tisah Tucknott | Published 2009-08-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chris-cork-all-day-i-dream-about-sneakers
References: [cpluv](http://www.cpluv.com/www/gallery/ChrisCork/16168)

Chris Cork has created a collection of crazy shoes called â€œAll Day I Dream About Sneakersâ€ to embrace the strange dreams we have about what goes on our feet.

Trees growing out of shoes and kicks floating on thunderclouds can be quite normal if you're having a dream about them.

From limousine sneakers to ones with [chameleons in them](https://www.trendhunter.com/trends/esenes-worldwide-frog-clogs), Chris Cork's [wild imagination](https://www.trendhunter.com/trends/nothing-cmf) can probably be attributed to a very deep shoe obsession.

**Implications** - SECOND SENTENCE DANGLE

This product is a great example of [creative adaptations](https://www.trendhunter.com/trends/metropole-seoul-derby). By creating a new twist on an old product, consumers are more willing to purchase a product that is different that allows them to stand out in a crowd. Modern society stresses that people have the latest, newest and now the most unique. Businesses can profit by providing more variety and opening their doors to changes.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 60% | Activity: 38% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Creative Adaptations:** The 'All Day I Dream About Sneakers' collection showcases the potential of creating a new twist on old products to increase consumer appeal and stand out in the market.
- **Unconventional Design:** The dream-inspired shoe designs challenge traditional footwear design and present an opportunity for companies to tap into the niche market of consumers looking for unconventional products.
- **Personalization:** The unique designs of the 'All Day I Dream About Sneakers' collection suggest a growing trend towards personalized and individualistic fashion, providing opportunities for companies to offer customizable options to consumers.

### Industries Being Reshaped

- **Footwear:** The 'All Day I Dream About Sneakers' collection is an example of disruptive innovation in the footwear industry, showcasing the potential of unconventional designs and personalization in attracting consumers.
- **Fashion:** The dream-inspired shoe designs present an opportunity for fashion companies to tap into the niche market of consumers looking for unconventional and individualistic products.
- **Retail:** The 'All Day I Dream About Sneakers' collection highlights the potential of offering unique and personalized products to consumers, providing an opportunity for retailers to differentiate themselves from competitors.

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