# Spacious Car-Promoting Ads This Fiat 500X Ad Shows 'Big Black' Testing the Spacious Car Interior By Ady Floyd | Published 2015-06-30 | Updated 2015-07-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chris-big-black-boykin References: [adweek](http://www.adweek.com/news/advertising-branding/mtv-star-big-black-boykin-pitches-big-new-car-goofy-videos-fiat-165606) & [mademan](http://www.mademan.com/fiat500x-biggerisbetter/) In order to convey just how spacious the Fiat 500X car really is, [big man](https://www.trendhunter.com/trends/dfs-and-shaquille-oneal) and ex-bodyguard Chris "Big Black" Boykin takes it out for a spin. The Fiat 500X is an extremely roomy car despite the small-looking exterior. In this [humorous car campaign](https://www.trendhunter.com/trends/where-have-you-been) for Fiat titled 'Bigger is Better,' Big Black is featured driving around in the tiny car that he fits really comfortably in. The videos focus on the car and how much space is provided, while it also follows Big Black taking on some pretty silly activities. The first video of the three-part series features Big Black taking some ballet classes. Big Black is a Guinness World Record holder for consuming five powdered donuts in three minutes. When it comes to spacious vehicles, Chris "Big Black" Boykin knows when a car has it or not, and the Fiat 500X definitely fits the bill. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Spacious Car Interiors:** The trend of showcasing spacious car interiors in ads using creative ways opens up opportunities for car manufacturers to differentiate themselves from competitors. - **Humorous Car Advertisements:** The trend of adding humor to car advertisements results in memorable campaigns that have the potential to go viral, increasing brand awareness and engagement. - **Influencer Marketing:** The trend of partnering with celebrities or social media influencers for brand promotions is on the rise, providing opportunities for car companies to reach new audiences and create authentic content. ### Where This Applies - **Automobiles:** The automobile industry can capitalize on the trend of showcasing spacious car interiors in ads using creative ways to appeal to consumers who prioritize comfort and space in their vehicles. - **Advertising:** The advertising industry can take advantage of the trend of adding humor to car advertisements by creating innovative campaigns that resonate with audiences and increase brand recognition. - **Social Media:** The rise of influencer marketing presents opportunities for social media platforms to partner with car companies to develop creative and authentic content that engages with users and promotes brand awareness. ## Related on Trend Hunter - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Panda-Inspired Retro Car Conepts](https://www.trendhunter.com/trends/megapanda.md) - [Opulent Oversized Inaugural Motorhomes](https://www.trendhunter.com/trends/brabus-big-boy-1200.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Fashion Designer City Cars](https://www.trendhunter.com/trends/fiat-500e-x-giorgio-armani.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)