# Sustainable Ambient Yogurts Chr. Hansen and CP Kelco Debut New Prototype Ambient Yogurts By Kanesa D | Published 2022-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chr-hansen-1 References: [dairyreporter](https://www.dairyreporter.com/Article/2022/11/29/Alt-yogurt-Chr.-Hansen-and-CP-Kelco-unveil-prototype-ambient-yogurts?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [chr-hansen](https://www.chr-hansen.com/en)  In collaboration with CP Kelco, [Chr. Hansen](https://www.trendhunter.com/trends/plantbased-yogurt-base) has unveiled a brand-new plant-based yogurt substitute that doesn't need to be refrigerated. The so-called ‘vegurts’ are ambient dairy substitutes that have gained popularity in Asia but are less well-known in Europe and North America. Ambient products are particularly advantageous in the categories of sustainability, cost, and flexibility in channel strategy regarding e-commerce and market reach. Ambient yogurt, also known as yogurt-based products for ambient distribution, do not rely on cold temperatures to stay good. Key positives include ease of storage, transportation, and a reduction in food waste, but many manufacturers may run into barriers regarding “naturalness,” as the vegurts have a “poor taste and mouthfeel compared to dairy equivalents.” The collaboration will see the production of industrially validated prototypes for [drinkable and spoonable vegurts](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt) made with oat, soy, pea, coconut, or almond bases. Image Credit: Chr. Hansen ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 42% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Ambient Substitutes:** The trend towards plant-based ambient substitutes for traditional refrigerated products presents an opportunity for disrupted innovation and market penetration. - **Sustainable Food Products:** The trend towards sustainable food products and practices presents an opportunity for feature market growth and increased demand. - **Channel Strategy Flexibility:** The trend towards e-commerce and changing distribution channels presents an opportunity for innovative marketing strategies and increased market reach. ### Sectors Adopting This - **Dairy Industry:** The dairy industry can explore the possibility of creating plant-based ambient yogurt substitutes and leverage this trend towards increased market share and more sustainable food practices. - **Food Packaging Industry:** The food packaging industry can develop innovative packaging solutions that allow for more sustainable and cost-effective ambient products to be easily distributed and marketed. - **Retail Industry:** The retail industry can explore the potential market opportunity presented by the trend towards sustainable and ambient food products and adjust their product offerings and marketing strategies accordingly. ## Related on Trend Hunter - [Ambient Toffee-Flavored Yogurts](https://www.trendhunter.com/trends/low-fat-smooth-toffee-yogurt.md) - [Nutrient-Dense Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurts.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Thick Plant-Powered Yogurts](https://www.trendhunter.com/trends/skyr-protein-coconut.md) - [Dairy-Like Oat Yogurt Ranges](https://www.trendhunter.com/trends/fazer-aito-smooth.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Upcycled Plant-Powered Yogurts](https://www.trendhunter.com/trends/plant-based-yogurt-alternative.md) - [Cell-Cultured Yogurt Products](https://www.trendhunter.com/trends/cellcultured-milk-fat.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md)