# Meal Delivery Startups Chowdy is a Healthy Meal Subscription Service in Toronto By Rebecca Byers | Published 2015-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chowdy References: [chowdy](http://chowdy.ca/signup/) & [facebook](https://www.facebook.com/getchowdy/) Chowdy is a Toronto-based [healthy meal subscription service](https://www.trendhunter.com/trends/eat-clean-bro) started by two guys who describe themselves as hating to cook. The affordable Chowdy service offers a [variety of meal plans](https://www.trendhunter.com/trends/mysidechef) and is available in Toronto for both delivery and pick up at two locations. Founded in 2014, Chowdy's target customers are health conscious professionals with little time to cook but a strong interest in eating healthy in order to fuel a healthy and active lifestyle. Previously branded as FuelBite, Chowdy hopes to make healthy food easily accessible and economical for busy individuals while showcasing local chefs and providing wholesome food. Chowdy is one example of a recent influx of [subscription-based services](https://www.trendhunter.com/trends/daily-harvest-2) that target a gap in the marketplace in terms of cost-effective, sustainable lunch and dinner options for professionals on the go. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Subscription-based Services:** The rise of subscription-based services like Chowdy presents opportunities for convenient and affordable meal delivery solutions in the food industry. - **Health Conscious Eating:** The growing trend of health-conscious eating creates opportunities for innovative meal delivery services that cater to individuals with little time to cook but a strong interest in eating healthy. - **Local Food Showcasing:** The focus on showcasing local chefs and providing wholesome food by Chowdy reflects a trend towards supporting local food producers and promoting sustainable practices in the food industry. ### Industries Being Reshaped - **Food Delivery:** The rise of subscription-based meal delivery services like Chowdy highlights opportunities for the food delivery industry to reimagine how meals are prepared, delivered, and consumed by busy professionals. - **Health and Wellness:** The trend of health-conscious eating and convenient, affordable meal options by subscription-based services like Chowdy creates opportunities for businesses in the health and wellness industry to offer innovative solutions for busy individuals seeking nutritious meals. - **Local Food and Culinary Tourism:** Chowdy's emphasis on showcasing local chefs and promoting wholesome food aligns with the growing interest in local food and culinary tourism, presenting opportunities for the industry to provide unique, immersive dining experiences centered around local culinary talent. ## Related on Trend Hunter - [Chef-Led Meal Subscriptions](https://www.trendhunter.com/trends/cookunity.md) - [Premium Toronto Meal Delivery Services](https://www.trendhunter.com/trends/chefdrop.md) - [Chef-Curated Meal Subscriptions](https://www.trendhunter.com/trends/upmeals.md) - [Chef-Designed Read-To-Eat Meal Services](https://www.trendhunter.com/trends/wecook.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Healthy Meal Delivery Services](https://www.trendhunter.com/trends/healthy-meal-delivery-service.md) - [Food Sample-Focused Services](https://www.trendhunter.com/trends/taste-drive.md) - [Health-Conscious Meal Delivery Services](https://www.trendhunter.com/trends/eat-clean-bro.md) - [Localized Food Delivery Apps](https://www.trendhunter.com/trends/localized-food-delivery-app.md)