# Designer Cat Plush Toys Karl Lagerfeld and Steiff Collaborated on a Choupette Cat Collectible By Laura McQuarrie | Published 2017-05-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/choupette-cat References: [luxuo](http://www.luxuo.com/style/handbag/karl-lagerfelds-choupette-is-immortalised-as-plush-toy-by-steiff.html) & [karl](http://www.karl.com/ca/doll_cod51122179jo.html) Karl Lagerfeld recently collaborated with fine teddy bear creator [Steiff](https://www.trendhunter.com/trends/boss-2) on a [designer cat plush toy](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld) that resembles the designer's precious Choupette cat, which has become famous within the world of fashion. The limited-edition Steiff Choupette designer stuffed toy retails for over $500, and is sold with playful accessories such as a magnetic mouse and a fashion-forward carry-all. Each collectible toy also comes with a certificate authenticity, which provides a number that matches the unique ear tag on the Steiff Choupette. Only 2,000 of the collectible cat plush toys are being sold. There are now a number of action figures, [stuffed animals and plush toys](https://www.trendhunter.com/trends/cj-hendry-1) that are specifically being created as luxurious collector's items for affluent adults. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Stuffed Animal Collectibles:** The market for luxury stuffed animal collectibles is rapidly growing as more collaborations between high-end fashion brands and plush toy makers emerge. - **Exclusive Limited-edition Designer Toys:** Designer-created limited-edition toys will continue to attract collectors who are willing to spend a premium for exclusivity and rarity. - **Personalized Stuffed Animals:** The demand for personalized stuffed animals is growing, as evidenced by the popularity of the Steiff Choupette toy that comes with a certificate of authenticity unique to each individual toy. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands, like Karl Lagerfeld, are tapping into the plush toy market to create exclusive high-end collectibles for affluent adults. - **Toy Manufacturing:** Toy companies are exploring the creation of high-end designer plush toys to appeal to affluent adult collectors looking for unique and collectible items. - **Personalized Gift Industry:** The success of the Steiff Choupette toy, with its unique certificate of authenticity, highlights the potential for personalized stuffed animals as a high-end gift option for adults who want a unique and meaningful item. ## Related on Trend Hunter - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Playful Plush Cat Toys](https://www.trendhunter.com/trends/purroom.md) - [Teddy Bear-Centric Apparel](https://www.trendhunter.com/trends/boss-2.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [Luxury Plush Toys](https://www.trendhunter.com/trends/red-velvet-sparkle-buildabear-collectible.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Kidult Cougar Plushies](https://www.trendhunter.com/trends/after-dark-valentines-day-collection.md) - [Inaugural Luxury Furniture Brands](https://www.trendhunter.com/trends/karl-lagerfelds-namesake-brand.md)