# Avocado Oil-Based Product Campaigns Chosen Foods Debuts the Chosen to Save Food Campaign By Kalin Ned | Published 2026-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chosen-to-save-food References: [businesswire](https://www.businesswire.com/news/home/20260113358196/en/Chosen-Foods-Launches-Chosen-to-Save-Food-Campaign-to-Vanquish-Seedy-Ingredients-from-the-Grocery-Storehttps://www.businesswire.com/news/home/20260113358196/en/Chosen-Foods-Launches-Chosen-to-Save-Food-Campaign-to-Vanquish-Seedy-Ingredients-from-the-Grocery-Store)  Chosen Foods has initiated a new marketing effort titled the 'Chosen to Save [Food](https://www.trendhunter.com/trends/primal-kitchens)' campaign. This initiative positions the brand's line of [avocado oil-based products](https://www.trendhunter.com/trends/angel-city-football-club), particularly its mayonnaise, as a superior alternative to conventional condiments that utilize seed oils and additional additives. The central messaging of the 'Chosen to Save Food' campaign frames the brand as a heroic solution within the grocery aisle. [Chosen Foods'](https://www.trendhunter.com/trends/avocado-oil-shortening) products, including the Classic Mayo, are made with a 100% pure avocado oil and simple ingredients. The marketing strategy directly taps into widespread consumer skepticism regarding processed foods and a desire for cleaner ingredient panels. The 'Chosen to Save Food' campaign employs animated and cinematic advertising content to dramatize the product's purported benefits. Image Credit: Chosen Foods ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 48% | Activity: 58% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Clean Ingredient Marketing:** Brands are leveraging consumer desire for transparency by highlighting simple ingredient lists in their advertising campaigns. - **Avocado Oil Popularity:** The use of avocado oil in food products is growing as consumers seek healthier, plant-based alternatives to traditional oils. - **Animated Advertising Techniques:** Advertising campaigns are increasingly utilizing animated and cinematic content to captivate and educate consumers about product benefits. ### Industries Being Reshaped - **Health-conscious Foods:** The growth in consumer health awareness is driving demand for products with cleaner labels and healthier ingredients, such as avocado oil-based foods. - **Plant-based Food Products:** The shift towards plant-based diets is encouraging innovation in food alternatives that replace traditional animal-based or synthetic ingredients. - **Digital Marketing and Advertising:** Advancements in digital media are transforming how brands engage with audiences through innovative and engaging marketing strategies. ## Related on Trend Hunter - [Almond Oil Mayonnaises](https://www.trendhunter.com/trends/almond-oil-mayonnaise.md) - [Veggie-Made Avocado Oil Snacks](https://www.trendhunter.com/trends/good-health-veggie-snacks.md) - [Handcrafted Avocado Oil Dispensers](https://www.trendhunter.com/trends/organic-avocado-oil-holiday-set.md) - [Convenient Meal Campaigns](https://www.trendhunter.com/trends/keep-it-original.md) - [Free-From Olive Oil Condiments](https://www.trendhunter.com/trends/olive-oil-mayo.md) - [Canned Cold-Pressed Olive Oils](https://www.trendhunter.com/trends/the-olive-oil-guy.md) - [Juice-Sweetened Dressings](https://www.trendhunter.com/trends/chosen-foods-dressings.md) - [Avocado Oil Hair Serums](https://www.trendhunter.com/trends/avocado-oil-hair-serum.md) - [Reflection-Encouraging Edible Oil Campaigns](https://www.trendhunter.com/trends/simply-fresh.md)