# Hispanic-Inspired Burgers Smashburger's Chorizo Cheeseburger Was Created with Chef Rick Bayless By Laura McQuarrie | Published 2021-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chorizo-cheeseburger References: [prnewswire](https://www.prnewswire.com/news-releases/smashburger-collaborates-with-celebrity-chef-and-restaurateur-rick-bayless-to-launch-a-new-innovative-hispanic-inspired-menu-item-301433859.html) & [smashburger](https://smashburger.com/)  Fast-casual restaurant [Smashburger](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash) created the brand-new Chorizo Cheeseburger in collaboration with award-winning chef and restauranteur Chef Rick Bayless and this new menu item can now be found nationwide for a limited time. The Mexican-inspired burger is said to be full of bold and juicy flavors and it is made with Certified Angus Beef, V&V Supremo's spicy all-natural Mexican-style pork chorizo, layers of melted cheddar cheese, house-made jalapeño pico de gallo, lettuce and mayonnaise. The Hispanic-inspired menu item stacks all of these carefully selected ingredients on a spicy chipotle bun. While the burger is available until February 15th, 2022, the brand is encouraging guests to make a donation to support the nonprofit [Frontera Farmer Foundation](https://www.trendhunter.com/trends/new-frozen-meals), which was established by Bayless in 2003 with the intention of supporting small sustainable farmers in the Midwest. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 32% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hispanic-inspired Fast Food:** The rise of multiculturalism and the demand for new flavor experiences presents a disruptive innovation opportunity for fast food chains to create menu items inspired by foods from diverse cultures. - **Celebrity Chef Collaborations:** Partnering with well-known chefs to co-create limited-time menu items can generate excitement and media attention, as well as attract a wider range of customers to try new food offerings. - **Sustainability in Food:** Supporting sustainable agriculture and local farmers through charities and donations can appeal to eco-conscious consumers and align with socially responsible business practices. ### Where This Applies - **Fast-food Restaurants:** Fast-food chains can take advantage of the demand for diverse flavor experiences and multiculturalism to co-create menu items with celebrity chefs and cater to a wider range of customers. - **Celebrity Chef Restaurants:** Celebrity chefs can leverage their brand recognition and culinary expertise to partner with fast-food chains and co-create limited-time menu items that appeal to a broader audience. - **Food Charities:** Supporting sustainable agriculture and local farmers through nonprofit organizations can attract socially conscious consumers and align with businesses that prioritize corporate social responsibility. ## Related on Trend Hunter - [Adventurous Autumnal Smash Burgers](https://www.trendhunter.com/trends/rodeo-smash-burger.md) - [Influencer-Crafted Smash Burgers](https://www.trendhunter.com/trends/pincho-smash-burger.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Latin Cuisine-Inspired Burgers](https://www.trendhunter.com/trends/tostada-cheeseburger.md) - [Meatless Chorizo-Inspired Burgers](https://www.trendhunter.com/trends/plantbased-chorizo-burger.md) - [Birria-Inspired Beef Burgers](https://www.trendhunter.com/trends/birria-burger.md) - [Dippable Mexican-Inspired Burgers](https://www.trendhunter.com/trends/new-birria-burger.md) - [Mexican-Spiced Burger Patties](https://www.trendhunter.com/trends/spicy-taco-burger.md) - [Hybrid Quesadilla Burgers](https://www.trendhunter.com/trends/quesadilla-burger.md)