# Homespun Condiment Branding The Chorifactory Salsa Packaging Merges Rustic and Modern Aesthetics By Michael Hemsworth | Published 2017-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chorifactory References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/06/chorifactory.html) & [behance.net](https://www.behance.net/terricolaespino) The Chorifactory salsa packaging and branding speaks to a balance between [heritage and modernity](https://www.trendhunter.com/trends/house-of-heritage) in order to make it applicable for existing fans of the brand as well as newcomers. The branding is the design work of Jorge Espinoza Garcia and consists of two products including Belgrado and Chimichurri. The former is offered in a readymade format that is ideal for spreading on sandwiches, while the latter requires [olive oil and vinegar](https://www.trendhunter.com/trends/sofrito-cooking-sauces) to be added before it's ready to be used. The Chorifactory salsa packaging and branding puts a distinct focus on the brand's heritage in order to ensure it doesn't lose sight of the original ethos, while balancing the design aesthetics of the modern age. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Balancing Heritage and Modernity:** The Chorifactory salsa packaging and branding strikes a balance between the brand's heritage and modern design aesthetics. - **Rustic and Modern Aesthetics:** The Chorifactory salsa packaging combines the charm of rustic design with the sleekness of modern aesthetics. - **Applicable for Existing and New Fans:** The Chorifactory salsa packaging and branding are designed to appeal to both existing fans and newcomers. ### Sectors Adopting This - **Food Packaging:** The food packaging industry can explore incorporating a balance of heritage and modernity in their designs. - **Condiment Manufacturing:** Condiment manufacturers can consider incorporating rustic and modern aesthetics in their branding and packaging. - **Gourmet Food:** The gourmet food industry can learn from Chorifactory's approach to making their products applicable to both existing and new customers. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Customizable Authentic Salsa Products](https://www.trendhunter.com/trends/santa-maria-salsa-range.md) - [Artisanal Salami Products](https://www.trendhunter.com/trends/coro-foods.md) - [Mexican Chili Crisp Condiments](https://www.trendhunter.com/trends/salsa-macha.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Squeezable Tangy Sauces](https://www.trendhunter.com/trends/dip-and-drizzle.md) - [Restaurant-Ready Salsa Ranges](https://www.trendhunter.com/trends/charred-salsas.md) - [Rebranded Squeezable Sauces](https://www.trendhunter.com/trends/sarsons.md)