# Recycled Chopstick Bra "My Hashi Bra" By Going Like Sixty | Published 2007-11-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/chopstick-bra References: [in.reuters](http://in.reuters.com/article/lifestyleMolt/idINT28670820071107) A new bra inspired by Japanese cuisine features recycled chopsticks, one cup resembling a rice bowl, and the other looks like a serving of miso soup. Chopsticks in Japan are disposable which is causing the loss of huge swaths of forest; reusable chopsticks are encouraged. Lingerie maker [Triumph International](https://www.trendhunter.com/trends/corncushioned-running-shoes) has integrated reusable chopsticks into a funky bra. "My Hashi Bra" (my chopstick bra) has collapsible chopsticks conveniently stashed. As for comfort? Well sometimes funky isn't comfortable. "The concept bra, which comes with a pair of collapsible chopsticks, has a Japanese dining table theme -- the right cup consists of a rice bowl, the left cup a miso soup bowl, and a removable chopstick-rest lies between the cups," [Reuters](https://www.trendhunter.com/trends/plastic-packaging-ban) explained. "Holsters, made of cloth and placed on the sides of the cups, hold the chopsticks while pushing the breasts to create cleavage. "Being eco-friendly is now fashionable in Japan, where people are increasingly carrying around reusable bags and chopsticks." In August we reported Japan wanted to start a recycling program for its 90,000 tonnes of chopsticks. It'll be interesting to see what other eco-innovative they come up with! ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fashion:** The trend of incorporating recycled materials into fashion items like the 'My Hashi Bra' presents an opportunity for disruptive innovation in the sustainable fashion industry. - **Cultural-inspired Designs:** 'My Hashi Bra' and its incorporation of Japanese dining themes highlights the trend of cultural-inspired designs in the lingerie industry, creating possibilities for disruptive innovation and niche market targeting. - **Sustainable Consumption:** The increasing popularity of reusable bags and chopsticks in Japan indicates a trend towards sustainable consumption, opening up opportunities for disruptive innovation in the eco-friendly products industry. ### Where This Applies - **Fashion Industry:** The 'My Hashi Bra' and its use of recycled chopsticks showcases a disruptive innovation opportunity within the fashion industry to create sustainable and eco-friendly clothing. - **Lingerie Industry:** The incorporation of cultural-inspired designs and unique features, such as the chopstick holsters in 'My Hashi Bra', presents a disruptive innovation opportunity within the lingerie industry to attract niche markets and differentiate from competitors. - **Eco-friendly Products Industry:** The demand for sustainable and eco-friendly products, like reusable chopsticks and bags, indicates a disruptive innovation opportunity within the eco-friendly products industry to develop innovative and environmentally-conscious solutions. ## Related on Trend Hunter - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Bra-Preserving 3D-Printed Hangers](https://www.trendhunter.com/trends/bras-up.md) - [Edible Ice Cream Spoons](https://www.trendhunter.com/trends/ministop-edible-spoon.md) - [Aesthetically Functional Chopsticks](https://www.trendhunter.com/trends/restless-chopsticks-tableware.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Taste-Adjusting Chopsticks](https://www.trendhunter.com/trends/tasteadjusting-chopsticks.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md)