# Canadian Restaurant Rebrandings Chopped Leaf is Refreshing Its Brand and Updating Its Appearance By Lima Kalim | Published 2024-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chopped-leaf References: [retail-insider](http://retail-insider.com/retail-insider/2024/07/chopped-leaf-marks-15th-anniversary-with-brand-refresh-and-new-look-interview/)  [Chopped Leaf](https://www.trendhunter.com/trends/new-warm-bowls) is refreshing its brand and updating its appearance to celebrate 15 years in operation. The fast-casual restaurant's original store in Kelowna, B.C. opened in 2009 and is now revealing the company's [new logo and updated interior design](https://www.trendhunter.com/trends/dominos-brand-refresh). The restaurant's ceiling has been painted white to create a brighter and fresher ambiance. Counters have been lowered to provide customers with a better view of food preparation. With over 115 restaurants in Canada and the United States, Chopped Leaf is famous for its [fresh salads, wraps, and bowls](https://www.trendhunter.com/trends/2026-summer-menu). As Chopped Leaf expands nationwide, the new look, which includes revamped interior design, logo, and signage, will be gradually introduced. The new Kelowna store has just opened, and the grand opening is scheduled for July 20-21. The plan is to eventually visit all the stores. Image Credit: Chopped Leaf ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 1% | Activity: 1% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Brand Refreshes:** Companies are investing in updating their logos and store designs to maintain relevancy and appeal to modern consumers. - **Store Interior Redesigns:** Redesigning store interiors to create brighter, more welcoming environments enhances customer experience and satisfaction. - **Food Preparation Visibility:** Lowering counters for better visibility into food preparation aligns with consumer demand for transparency and trust in food quality. ### Sectors Adopting This - **Fast-casual Restaurants:** The fast-casual dining sector continues to innovate with brand refreshes and store redesigns to attract and retain customers. - **Interior Design:** The interior design industry is seeing increased demand for services that revamp commercial spaces, especially in the dining sector. - **Branding and Marketing:** Branding agencies are providing comprehensive rebranding services to help businesses stay current and competitive in evolving markets. ## Related on Trend Hunter - [Warm Roasted Veggies Bowls](https://www.trendhunter.com/trends/new-warm-bowls.md) - [Premium Toasted Ciabatta Sandwiches](https://www.trendhunter.com/trends/toasted-ciabatta-sandwiches.md) - [Restaurant Brand Refreshes](https://www.trendhunter.com/trends/eat-fresh-refresh1.md) - [Energizing New Years Menus](https://www.trendhunter.com/trends/new-year-new-you-new-chop-stop.md) - [Restaurant Rebranding Innaitives](https://www.trendhunter.com/trends/moxies-refreshes-brand.md) - [New Health-Focused Restaurant Menus](https://www.trendhunter.com/trends/saladworks-new-menu.md) - [Country Restaurant Brand Refresh](https://www.trendhunter.com/trends/cracker-barrel-rebrand.md) - [California-Inspired Summer Menus](https://www.trendhunter.com/trends/destination-california.md) - [Tiered Restaurant Rewards](https://www.trendhunter.com/trends/chopt.md)