# Onion Ring-Topped Burgers SONIC Drive-In Unveils Its Newest Menu Item, the 'Chophouse Burger' By Niko Pajkovic | Published 2022-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chophouse-burger References: [qsrmagazine](https://www.qsrmagazine.com/news/sonic-rolls-out-new-chophouse-burger) & [sonicdrivein](https://www.sonicdrivein.com/)  Fast-casual restaurant chain SONIC Drive-In has announced the launch of its newest menu item: the 'Chophouse Cheeseburger.' According to the company, the new burger aims to combine "every steak lover's favorite flavors." As a result, the Chophouse Cheeseburger features a premium 100% beef patty topped with melted American-style cheese, Chophouse aioli, and crispy onion rings. In addition, the burger comes served on a top-quality brioche bun. The new burger will be available to order starting August 29. “At SONIC, we pride ourselves on offering a rotating selection of unique and unexpected flavors, and this latest innovation proves that you don’t have to sacrifice convenience for a totally craveable cheeseburger," said Mackenzie Gibson, Vice President of Culinary & Menu Innovation at SONIC Drive-In. Image Credit: SONIC ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 26% | Activity: 31% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Premium Menu Items:** Fast-casual restaurants can explore the creation of premium menu items that combine and enhance the flavors of already existing products. - **Rotating Selections:** Creating a rotating selection of unique and unexpected flavors can attract customers and encourage experimentation with menu items. - **Craveable Convenience:** Innovation with convenience and taste can provide a competitive advantage in the fast-casual dining industry and increase customer loyalty. ### Who This Affects Most - **Fast-casual Restaurants:** Fast-casual restaurants can explore the creation of premium menu items and a rotating selection of unique and unexpected flavors. - **Food and Beverage Manufacturing:** Manufacturers can focus on creating convenient and craveable products by combining popular flavors in new ways. - **Hospitality:** Hotels and resorts can reconsider their restaurant menus to integrate rotating and premium selections to enhance the overall guest experience. ## Related on Trend Hunter - [Buttery Bacon-Filled Burgers](https://www.trendhunter.com/trends/steak-butter-bacon-cheeseburger.md) - [American Angus-Patty Burgers](https://www.trendhunter.com/trends/sonic-smasher.md) - [Cheesy Hybrid QSR Burgers](https://www.trendhunter.com/trends/bacon-peppercorn-ranch-grilled-cheese-burger.md) - [Patriotic QSR Burger Menus](https://www.trendhunter.com/trends/allamerican-sonic-smasher.md) - [Indulgent Wintertime Smash Burgers](https://www.trendhunter.com/trends/pretzel-bacon-smasher.md) - [Hearty Cheese-Filled Burgers](https://www.trendhunter.com/trends/grilled-cheese-double-burger.md) - [Tangy Multi-Pickle Cheeseburgers](https://www.trendhunter.com/trends/big-dill-cheeseburger.md) - [Cheesy Extra-Bacon Burgers](https://www.trendhunter.com/trends/double-cheeseburger.md) - [Double-Stacked Bacon Burgers](https://www.trendhunter.com/trends/cheesy-bacon-double-stack.md)