# $25 Million Watch 200 Carat Chopard Watch By Going Like Sixty | Published 2007-12-23 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chopard-most-expensive-watch References: [bornrich.org](http://www.bornrich.org/entry/chopards-25-million-watch-is-the-worlds-most-expensive/) Feast your eyes upon the world's [most expensive watch](https://www.trendhunter.com/trends/reine-de-naples). This Swiss-made (natch) Chopard watch features three heart-shaped diamonds of 38 carats, surrounded by white and yellow flowery looking diamonds weighing 163 carats. Chopard made this watch just to show the world they could. Of course, at $25 million, they might negotiate a little bit. **Implications** - People who were lucky enough to avoid the recession would definitely jump at the chance to own a piece of [luxurious jewelry](https://www.trendhunter.com/trends/tiffany-co-watch-range) that others would be envious of. Jewelers who continue to make [excessively luxurious pieces](https://www.trendhunter.com/trends/chopard-luc-grand-strike) are still going to have eager customers who want a pricey piece because it symbolizes their higher status in society. Being a part of a high social class is a symbol of power that many people dream of having. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Jewelry:** There is a market for excessively luxurious pieces of jewelry among those who desire a high social status. - **Power Symbol:** Luxury watches and jewelry serve as symbols of power for individuals who want to display their higher status in society. - **Exclusive Design:** Creating watches with unique and extravagant designs can attract customers who value exclusivity and one-of-a-kind pieces. ### Where This Applies - **High-end Jewelry:** The high-end jewelry industry can cater to individuals who are willing to spend significant amounts of money on luxurious pieces. - **Luxury Watches:** Luxury watch brands have the opportunity to create high-priced timepieces that appeal to customers seeking status symbols. - **Wealthy Consumer Goods:** Industries that specialize in products for the wealthy consumer segment can explore innovative offerings to cater to their desires for power and exclusivity. ## Related on Trend Hunter - [Diamond-Encrusted Car Clocks](https://www.trendhunter.com/trends/race-car-clock.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md) - [Ruby-Set Wrist Timepieces](https://www.trendhunter.com/trends/fp-journe.md) - [Chiming Luxury Watches](https://www.trendhunter.com/trends/chopard-luc-grand-strike.md) - [Italian Automotive Timepieces](https://www.trendhunter.com/trends/chopard-x-zagato-lab-one.md) - [Opulent Avian-Accented Timepieces](https://www.trendhunter.com/trends/credor-goldfeather-tourbillon-gbcf999.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Mesmerizing Fashion House Timepieces](https://www.trendhunter.com/trends/louis-vuitton-escale.md)