# Summertime BBQ Wines The Chop Shop Cabernet Sauvignon is Perfect for Backyard Barbecues By Michael Hemsworth | Published 2018-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chop-shop-cabernet-sauvignon References: [coolmaterial](http://coolmaterial.com/food-drink/chop-shop-wine-for-bbq/) & [cabsauvwine](https://www.cabsauvwine.com/) The Chop Shop Cabernet Sauvignon is an [approachable libation](https://www.trendhunter.com/trends/19-crimes-canned-wines) that has been created to offer consumers a laid-back pairing for their favorite barbecue food this summertime. The wine was created by Ryan Zotovich for Wine and features a complex, juicy flavor that is perfect for enjoyment with barbecued meats, smoked meats and other summertime fare. The Chop Shop Cabernet Sauvignon is positioned as a [flavorful alternative to beer](https://www.trendhunter.com/trends/red-wine-alternative) that offers consumers who might not otherwise have much experience with wine to try out one with their favorite foods this season. The [rich, full-bodied profile](https://www.trendhunter.com/trends/san-antonio-wines) has notes of red cherry, plum and spice, which makes it perfect for consumers who want to upgrade their summertime gathering in their backyard to be a little more high-end. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Approachable Wines:** Creating approachable wines that appeal to consumers with limited wine experience can disrupt the traditional beer market during summertime backyard gatherings. - **Food and Wine Pairings:** Developing wines specifically designed to complement barbecued and smoked meats can lead to disruptive innovation opportunities in the wine industry. - **Upscale Backyard Gatherings:** Positioning wines as a high-end alternative to beer for summertime backyard gatherings can disrupt the perception that wine is only for fancy occasions. ### Industries Being Reshaped - **Wine Industry:** Creating approachable wines and developing unique food pairing options can spur disruptive innovation in the wine industry. - **Food and Beverage Industry:** Promoting wines as an alternative to beer for backyard barbecues can open up new market opportunities within the food and beverage industry. - **Hospitality Industry:** Introducing upscale wines for backyard gatherings can contribute to disruptive innovation within the hospitality industry by offering a premium experience to consumers. ## Related on Trend Hunter - [Meat-Focused Wine Ranges](https://www.trendhunter.com/trends/the-butchers-cellar-wine.md) - [Velvety California Cabernet Sauvignons](https://www.trendhunter.com/trends/meiomi-cabernet-sauvignon.md) - [Wine-Infused Sauces](https://www.trendhunter.com/trends/wine-infused-sauce.md) - [Serendipitous Red Wines](https://www.trendhunter.com/trends/here-by-chance.md) - [All-Season Canned Rosés](https://www.trendhunter.com/trends/oona-wine.md) - [Cuisine-Complementing Red Wines](https://www.trendhunter.com/trends/napa-valley-cabernet-sauvignon.md) - [Burger-Friendly Wine Ranges](https://www.trendhunter.com/trends/greasy-fingers-wines.md) - [Stake-Paired Wine Launches](https://www.trendhunter.com/trends/omaha-steaks1.md) - [Premium Cheese Wine Pairings](https://www.trendhunter.com/trends/wine-and-cheese.md)