# Consistent Cheese Aging Cultures IFF ChoozIt Vintage Helps with Flavor and Texture By Michael Hemsworth | Published 2023-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/choozit-vintage References: [foodbev](https://www.foodbev.com/news/iff-launches-choozit-vintage-for-cheddar-cheese-manufacturers/) & [iff](https://www.iff.com)  The [IFF](https://www.trendhunter.com/trends/choozit-lift-culture) ChoozIt Vintage starter culture is a new product created with cheddar cheese manufacturers in mind to help them achieve consistent results with every batch they produce. The starter culture is meant to support the product of [aged cheddar cheese](https://www.trendhunter.com/trends/supreme-cheddarton) by combating against gas, bitterness, crystal formation, textural and color defects. The solution also helps with combating undesirable flavors that can come about during the aging process, while also supporting a streamlined [cheesemaking process](https://www.trendhunter.com/trends/promilk-xpress). Senior Global Product Manager for Cheese Annie Mornet spoke on the IFF ChoozIt Vintage starter culture saying, "ChoozIt Vintage is an easy-to-use culture that helps manufacturers overcome undesirable flavour development such as bitterness during ageing, delivering highly reliable pH and texture results throughout the ripening process. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 33% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Consistent Cheese Aging:** The trend towards consistent cheese aging practices will drive the development of innovative starter cultures like IFF ChoozIt Vintage. - **Flavor and Texture Enhancement:** The trend towards enhancing flavor and texture of cheese will drive innovation in the cheese manufacturing industries. - **Streamlining Cheesemaking:** The trend towards streamlining cheesemaking processes will drive the development of new starter cultures like IFF ChoozIt Vintage. ### Where This Applies - **Cheese Manufacturing:** The cheese manufacturing industry can benefit from disruptive innovations in starter cultures like IFF ChoozIt Vintage that help ensure consistency in the aging process. - **Food Science:** The field of food science can drive innovation in the cheese industry by developing new technologies for enhancing flavor and texture. - **Agriculture:** The agriculture industry can capitalize on the trend towards consistent cheese aging by developing new methods for producing high-quality milk for cheesemaking. ## Related on Trend Hunter - [Sustainable Cheesemaking Cultures](https://www.trendhunter.com/trends/choozit-lift-culture.md) - [Next-Generation Cheese Cultures](https://www.trendhunter.com/trends/dairy-safe-cultures.md) - [Quality-Enhancing Yogurt Cultures](https://www.trendhunter.com/trends/yomix-prime.md) - [Cheese Texture-Enhancing Enzymes](https://www.trendhunter.com/trends/dsmfirmenich-maxirenevo.md) - [Highly Stable Yogurt Cultures](https://www.trendhunter.com/trends/delvofresh-pioneer-starter-cultures.md) - [Easily Digestible Spicy Cheeses](https://www.trendhunter.com/trends/chili-bomb-cheddar.md) - [Cholesterol-Free Cheeses](https://www.trendhunter.com/trends/fit-cheese.md) - [Succulently Brined Cheeses](https://www.trendhunter.com/trends/softripened-goat-cheese.md) - [Flavor-Infused Cheddar Cheeses](https://www.trendhunter.com/trends/sartori-cheese.md)