# Playfully Punchy Wine Branding Easy Choice Winery's Label Designs Make Choosing Wine Simpler By Alyson Wyers | Published 2013-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/choosing-wine References: [designtaxi](http://designtaxi.com/news/362607/A-Playful-Collection-Of-Wine-Labels-That-Makes-Choosing-One-Easier/) & [realistbranding](http://www.realistbranding.com/easychoice) This clever yet [simplistic branding campaign](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) for Easy Choice Winery makes choosing wine bottles an easier task. Designed by Realist Branding, the conversational advertising contains labels that help customers pick the right bottle for them. With identifiers like 'The One with the Berries,' 'The One with the Awards,' and 'The One that Grows On You,' the labelling aids vino novices in a playful way. Eschewing traditional wine marketing, this concept highlights the most memorable characteristic of each wine type while also referencing the way many people casually discuss wine. The branding is also ideal when it comes to choosing wine for festive gatherings or giving gifts. Whether you are looking for the right bottle to enjoy with a family dinner this Christmas, or the perfect present for a host or loved one, these labels are sure to be a great help. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Conversational Branding:** Using clever and simplistic conversational advertising to aid customers in choosing the right product. - **Personalized Labeling:** Creating labels that highlight the most memorable characteristics of each product type. - **Alternative Wine Marketing:** Deviation from traditional wine marketing to engage with vino novices in a playful way. ### Sectors Adopting This - **Wine and Spirits:** Innovative branding and labeling techniques can disrupt the wine and spirits industry by making wine selection simpler and more enjoyable. - **Marketing and Advertising:** The use of conversational branding and personalized labeling can revolutionize marketing strategies across various industries. - **Gift and Hospitality:** Implementing playful and informative labeling can enhance the gifting experience and improve product selection in the hospitality industry. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Accessible New-School Wine Brands](https://www.trendhunter.com/trends/my-favorite-neighbor-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Accessible Millennial-Targeted Wines](https://www.trendhunter.com/trends/my-fave-wine-range.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Orange Wine Campaigns](https://www.trendhunter.com/trends/skin-contact.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md)