# Interactive Apocalypse Scenarios Slate's 'Choose Your Own Apocalypse' Reveals Common Fears By Marissa Brassfield | Published 2009-08-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/choose-your-own-apocalypse References: [sdn.slate](http://sdn.slate.com/features/endofamerica/default.htm) & [slate](http://www.slate.com/id/2224425/) [Slate](https://www.trendhunter.com/trends/slate-body).com's 'Choose Your Own Apocalypse' tool sounds pessimistic, but it's actually a clever insight into how we view the troubles that plague our society. 'Choose Your Own Apocalypse' lets you highlight common scenarios that could wipe out the United States, like [loose nukes](https://www.trendhunter.com/trends/nuclear-disaster-map), an Israel-Arab war, antibiotic resistance, and obesity. You select up to five scenarios, and Slate's tool shows you where you measure up compared to other Slate.com readers. **Implications** - A business that provides its clients with [interactive and engaging products](https://www.trendhunter.com/trends/kick-it) will find themselves in an advantageous position. Consumers will be more likely drawn to such products as they offer a sense of control and empowerment. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 41% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Interactive Apocalypse Scenarios:** The trend of interactive and engaging tools will continue to grow in the tech industry as consumers desire a sense of control and empowerment. - **Personalized Risk Assessment:** Businesses in the healthcare and insurance industries can use personal risk assessment tools similar to Choose Your Own Apocalypse to provide consumers with personalized risk assessments and preventative measures. - **Apocalyptic Entertainment:** Film and TV industries can capitalize on the trend of apocalyptic interactive scenarios to provide consumers with more personalized and immersive entertainment experiences. ### Industries Being Reshaped - **Technology Industry:** The technology industry can create more interactive and personalized tools, such as disaster preparedness plans, to empower individuals and organizations. - **Healthcare Industry:** The healthcare industry can develop personalized risk assessment tools to identify and prevent potential medical issues and reduce costs for patients. - **Entertainment Industry:** The entertainment industry can create apocalyptic entertainment, such as films and TV shows, that allow viewers to participate in interactive scenarios and shape the outcomes. ## Related on Trend Hunter - [Online Discourse Simulations](https://www.trendhunter.com/trends/dead-internet.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Interactive Story Platforms](https://www.trendhunter.com/trends/nicestory.md) - [Anti-Doomscrolling Robots](https://www.trendhunter.com/trends/doomscroller.md) - [Interactive Storytelling Platforms](https://www.trendhunter.com/trends/neverending-stories.md) - [Apocalypse Post Pandemic Art](https://www.trendhunter.com/trends/contemporary-urban-art.md) - [Interactive AI Storytelling](https://www.trendhunter.com/trends/euphoria-stories.md) - [Creative Frustration Outlets](https://www.trendhunter.com/trends/punch-your-client.md) - [Zombie Survival Challenges](https://www.trendhunter.com/trends/bullets-brains.md)