# Colorfully Hidden Product Ads IKEA'a Products Are Almost Invisible in the 'Choose Color' Ads By Laura McQuarrie | Published 2014-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/choose-color References: [designtaxi](http://designtaxi.com/news/365008/IKEA-s-Optical-Illusion-Billboards-Bring-Color-Spring-Cheer-To-Grey-Belgium/) & [ikea](http://www.ikea.com/) As [IKEA](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign) describes, "Belgium is a gray" and to brighten up the city, the 'Choose Color' campaign was set up, literally infusing the city with bold, bright colors. The campaign involved setting up a series of [vibrantly-hued billboards](https://www.trendhunter.com/trends/dreamies-treats) that from afar, just seemed like big paint chips. From a distance, the only elements that were visible on the billboard were a big splash of color, the IKEA logo and a price tag, that seemed to be floating in the middle of the ad for no reason. But upon getting closer to the ads, people would soon see a very faint [blueprint-like outline](https://www.trendhunter.com/trends/outdoor-advertising-campaign) for one of IKEA's products. Since it seems fairly odd for a poster to be essentially advertising the color green for $24.99, the ads incite curiosity and encourage people to look at them a little more closely. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Immersive Advertising:** The 'Choose Color' campaign implies a new immersive advertising trend. - **Stealthy Product Placement:** Using stealthy outlines of products in billboards may be the next trend in product placement advertising. - **Interactive Marketing:** The curious design of the IKEA 'Choose Color' campaign shows a potential for interactive marketing strategies. ### Where This Applies - **Advertising:** The 'Choose Color' campaign could set a precedent for advertising companies to create immersive ad campaigns. - **Product Placement:** Companies that utilize stealth product placement could see increased engagement from curious customers. - **Market Research:** Interactive marketing campaigns like the IKEA 'Choose Color' could offer valuable insights to market researchers about consumer behavior. ## Related on Trend Hunter - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [All-Dark Marketing Campaigns](https://www.trendhunter.com/trends/darkest-campaign-yet.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md)