# Cost-Effective Skincare Initiatives The Ordinary Recently Debuted the Innovative 'Choose a Price' By Kalin Ned | Published 2024-11-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/choose-a-price References: [instagram](https://www.instagram.com/p/DAEIM4pxvJE/?img_index=1)  [The Ordinary's](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up) Choose a Price initiative offers a refreshing take on accessibility in skincare. In recognition of current financial challenges, the brand is allowing customers to purchase The Daily Set — a [basic skincare trio](https://www.trendhunter.com/trends/origins-bestsellers-discovery-set) that cleanses and nurtures skin — at three different price points. From September 10 to October 31, customers can select between full price, a 23% discount, or a 40% discount. The concept is based on mutual trust — those who can afford the regular price help enable the discount for others, allowing The Ordinary to extend quality skincare to a wider audience. The Ordinary's Choose a Price initiative provides flexibility by allowing consumers access skincare essentials in a way that aligns with their budget and needs. This initiative is particularly attractive to individuals seeking [affordable, high-quality skincare](https://www.trendhunter.com/trends/wildfleur) without compromising on brand reliability. Image Credit: The Ordinary ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 45% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Flexible Pricing Models:** Brands adopting pricing models that allow consumers to choose their payment level can enhance accessibility and loyalty in economically uncertain times. - **Trust-based Commerce:** Initiatives based on mutual trust between brands and consumers can foster stronger customer relationships and drive social responsibility. - **Affordable Luxury Skincare:** Offering high-quality skincare products at variable price points can position brands as inclusive and considerate of diverse consumer financial situations. ### Industries Being Reshaped - **Skincare:** The Ordinary's Choose a Price initiative is reshaping the skincare industry by incorporating flexible payment options to broaden market appeal. - **E-commerce:** E-commerce platforms can leverage trust-based and flexible pricing strategies to attract cost-conscious consumers and increase market reach. - **Consumer Goods:** New pricing models in consumer goods can appeal to a larger audience by addressing economic diversity and fostering brand loyalty through trust. ## Related on Trend Hunter - [Revealing Skincare Pop-Ups](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up.md) - [Skincare Research Hubs](https://www.trendhunter.com/trends/the-ordinary-white-papers.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [Premium Private Label Skincare](https://www.trendhunter.com/trends/walgreens-skincare-range.md) - [Value-Conscious Skincare Ranges](https://www.trendhunter.com/trends/walgreens-skincare-products.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Affordable Data-Driven Skincare](https://www.trendhunter.com/trends/boots-modern-chemistry.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md)