# Chic Abandoned City Shoots 'Chongqing City in China' by Mathieu Belin is Both Eery and Graceful By Josh Triantafilou | Published 2012-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chongqing-city References: [behance.net](http://www.behance.net/gallery/CHONGQING-CITY-Fashion-Story-01/3736517) & [matthieubelin](http://www.matthieubelin.com/) In this series by Mathieu Belin titled, 'Chongqing City in China,' model Lucy is depicted wandering through various seemingly abandoned buildings in this [sprawling metropolis](https://www.trendhunter.com/trends/back-to-the-city), which is home to nearly 30 million people. It is eery how alone Lucy is in each photograph. Whether this is a deliberate metaphor on the part of Belin is open to interpretation; however, no one can deny that managing to photograph a single person in a bustling city with a population larger than many countries is an easy thing to pull off. In fact, it is difficult to find even a trace of anyone but Lucy in these photographs. Considering the series is still essentially a [fashion shoot](https://www.trendhunter.com/trends/alessandro-micheles), this is not a bad thing. Throughout each of the photographs the viewer is left to focus on the [model's accoutrement](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) in company with her settings. The combination is one of casual gracefulness and does well to complement both the model and her clothing. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 15% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Abandoned City Photography:** Create photography series featuring models in abandoned city locations. - **Single Person in Bustling City:** Explore the concept of a lone individual in a crowded urban environment. - **Fashion Shoots in Unconventional Locations:** Experiment with unique and eerie locations for fashion photography. ### Sectors Adopting This - **Fashion Industry:** Utilize abandoned urban settings as a backdrop for fashion campaigns. - **Tourism Industry:** Offer urban exploration tours of abandoned areas in large cities. - **Photography Industry:** Provide photography services for clients interested in exploring abandoned city locations. ## Related on Trend Hunter - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md)