# Playful Mochi Tournaments My/Mo Mochi Ice Cream is Hosting the "Chompionship Games" By Laura McQuarrie | Published 2020-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chompionship-games References: [prnewswire](https://www.prnewswire.com/news-releases/let-the-games-begin-for-national-ice-cream-day-with-mymo-mochis-100-000-mochi-ball-giveaway-301091083.html) & [mymomochi](https://www.mymomochi.com/chompionship-games) For this year's upcoming National [Ice Cream](https://www.trendhunter.com/trends/wmpo-green-dream) Day celebrations, My/Mo Mochi Ice Cream will be hosting the Chompionship Games and giving away up to 100,000 balls of My/Mo Mochi treats. To share eight games over eight days with the world, My/Mo Mochi Ice Cream is teaming up with "the ultimate princess of play," Baddiewinkle, who will be turning 92 just one day before National Ice Cream Day. After the Official My/Mo Chompionship Games Opening Ceremochi, a new game will be shared on My/Mo Mochi's Instagram feed, offering a fun way for people to add excitement to their summer days and evenings, especially as most out-of-home entertainment venues remain closed. As part of the Chompionship Games, there will be just one lucky winner who receives a [year's supply of My/Mo Mochi](https://www.trendhunter.com/trends/free-ice-cream-for-a-years). Image Credit: My/Mo Mochi Ice Cream ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 10% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Game Events:** The rise of virtual game events allows companies to engage with customers and create excitement in the absence of in-person experiences. - **Collaborations with Influencers:** Partnering with influencers, like Baddiewinkle in this case, provides an opportunity for brands to reach new audiences and generate buzz for their products or events. - **Interactive Social Media Campaigns:** Developing interactive social media campaigns, such as sharing new games on Instagram, helps brands enhance their online presence and foster customer engagement. ### Sectors Adopting This - **Frozen Desserts:** Incorporating playful events and giveaways, like the Chompionship Games, can attract more customers and increase brand loyalty in the competitive frozen desserts industry. - **Event Planning:** The growth of virtual game events creates opportunities for event planning companies to adapt their services and offer unique experiences to clients. - **Social Media Marketing:** Interactive social media campaigns, like the one involved in the Chompionship Games, present a disruptive innovation opportunity for social media marketing agencies to capture audience attention and drive brand awareness. ## Related on Trend Hunter - [Birthday-Themed Mochi Treats](https://www.trendhunter.com/trends/mymochi-and-mattel.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md) - [Rewarding Mochi Campaigns](https://www.trendhunter.com/trends/little-moons-campaign.md) - [Festive Ice Cream Bites](https://www.trendhunter.com/trends/festive-ice-cream-bites.md) - [Smoothie-Filled Frozen Treats](https://www.trendhunter.com/trends/new-mochi-ice-cream-flavors.md) - [Frozen Mochi Advent Calendars](https://www.trendhunter.com/trends/mymochi-advent-calendar.md) - [Tropical Frozen Dessert Pops](https://www.trendhunter.com/trends/paradise-pops.md) - [Ice Cream Day Campaigns](https://www.trendhunter.com/trends/camp-carvel.md) - [Pickle-Flavored Mochi Bites](https://www.trendhunter.com/trends/pickle-mochi-ice-cream.md)