# Branded Virtual Restaurant Fundraisers Cholula Hot Sauce is Hosting a Fundraiser for Cinco de Mayo By Daniel Johnson | Published 2020-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cholula-hot-sauce1 References: [mobilemarketer](https://www.mobilemarketer.com/news/cholula-hosts-virtual-taco-tuesday-for-cinco-de-mayo-fundraiser/577341/) & [cholula](https://www.cholula.com/) [Cholula Hot Sauce](https://www.trendhunter.com/trends/cholula-rita) launched a virtual ‘Taco Tuesday’ event in the promotion of its fundraiser for Cinco de Mayo. The brand states that the event was the largest ever ‘Taco Tuesday’ to be hosted on Instagram Live. Cholula Hot Sauce also held a ‘TacoThon,’ where celebrities helped to raise money for restaurants that were financially impacted by COVID-19. The celebrities that attended the event were Victor Oladipo, an [NBA](https://www.trendhunter.com/trends/true-champion-campaign) player, and Christina Tosi, a Chef, as well as Aaron Schenchez and Dwayne Wade, former NBA players. Cholula Hot Sauce will also donate $1 for each viewer on the live stream, and money will be sent to the [Independent Restaurant Coalition](https://www.trendhunter.com/trends/88-acres-seed-butter). Additionally, the brand stated that a minimum of $50,000 will be donated, and the maximum donation will be valued at $100,000. Image Credit: Cholula Hot Sauce ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Virtual Fundraising Events:** Opportunities for brands to host virtual events to raise money for charitable causes while engaging with their audience. - **Celebrity Collaborations for Fundraising:** The use of celebrity endorsements and collaborations to generate awareness and raise funds for businesses in need. - **Social Media Fundraising Initiatives:** The utilization of social media platforms like Instagram Live to host fundraisers and encourage donations to support struggling industries. ### Where This Applies - **Food and Beverage:** Food and beverage brands can leverage virtual events and collaborations to support struggling restaurants and generate positive brand exposure. - **Non-profit Organizations:** Non-profit organizations can partner with brands and celebrities to host fundraising events on social media platforms and maximize their impact. - **Entertainment and Sports:** Celebrities from the entertainment and sports industries can use their platforms to raise funds for businesses affected by COVID-19 and drive positive change. ## Related on Trend Hunter - [Restaurant-Owned Charities](https://www.trendhunter.com/trends/taco-bell-foundation.md) - [Tex-Mex Cancer Campaigns](https://www.trendhunter.com/trends/breast-cancer-research-foundation.md) - [Blended Hot Sauce Margaritas](https://www.trendhunter.com/trends/cholula-rita.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Hot Sauce Branding Campaigns](https://www.trendhunter.com/trends/hot-sauce-sayings.md) - [Celebratory Mexican Cuisine Promotions](https://www.trendhunter.com/trends/taco-johns-month-of-mucho.md) - [Mexican Culinary Adventure Giveaways](https://www.trendhunter.com/trends/culinary-adventure-giveaway.md) - [Promotional Burrito-Celebrating Campaigns](https://www.trendhunter.com/trends/national-burrito-day.md) - [Hot Sauce-Inspired Salsas](https://www.trendhunter.com/trends/line-of-salsas.md)