# Porcelain Desert Photoshoots The Cholet Spring/Summer 2013 Campaign is Striking By Shiori Mine | Published 2012-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cholet-springsummer-2013 References: [fashionising](http://www.fashionising.com/pictures/p--Cholet-SS-13-campaign-14793-1856650.html) The Cholet Spring/Summer 2013 Collection features a series of breezy gowns and futuristic, structured ensembles. Whether you want a cooingly constructed crop top or a wind-swept maxi dress, this summer fine lookbook is sure to please. Photographed by Zee Nunes and styled by Pedro Sales, the Cholet Spring/Summer 2013 Campaign exudes a dystopian yet glamorous undertone. The gorgeous Thairine Garcia poses effortlessly against the secluded sandy backdrop and scorching desert sun. The space-like, mirrored sunglasses add a futuristic finish to these contemporary frocks -- there is something oh so Margiela about them, no? While you'd expect to see a bronzed-out goddess in a desert photoshoot, the porcelain complexion of Garcia is an unexpected and refreshing twist. Full of seductive poses and slinky, eye-catching fashions, the Cholet Spring/Summer 2013 campaign is nothing short of spectacular and striking. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Breezy Gowns:** Opportunity for disruptive innovation in the fashion industry by creating sustainable and eco-friendly fabric options for breezy gowns. - **Futuristic Ensembles:** Disruptive innovation potential in the fashion industry by incorporating advanced technologies, such as augmented reality or smart fabrics, into futuristic ensembles. - **Mirrored Sunglasses:** Disruptive innovation opportunity in the eyewear industry by developing customizable and interactive mirrored sunglasses with built-in AR capabilities. ### Who This Affects Most - **Fashion:** Potential for disruptive innovation in the fashion industry by integrating sustainable and eco-friendly practices into the production process. - **Textile:** Opportunity for disruptive innovation in the textile industry by creating new fabrics that combine breathability and comfort for breezy gowns. - **Eyewear:** Disruptive innovation potential in the eyewear industry by combining fashion and technology to create interactive and customizable mirrored sunglasses. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md)