# Frightening Famous Faces Cholafied by Michael Jason Enriquez Gives Celebrities a Gangster Glam By Erin Kirkpatrick | Published 2012-06-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cholafied-by-michael-jason-enriquez References: [cholafied](http://www.cholafied.com) Cholafied by Michael Jason Enriquez slathers celebrity faces with excessive makeup popular to the Chola-gangster style. Enriquez, an advertising student from California, created this photo series to poke fun at the intense Chola makeup technique prominent in the 90s. The term Chola refers to a Latin American women or women with Indian blood, often with an overabundance of cosmetics. The stereotypical "chola” is most commonly seen sporting a less-than-natural makeup application. This includes “sharpied” eyebrows, boundless eyeshadow, [dark lip-liner](https://www.trendhunter.com/trends/velour-x-cgonzalez) and severely wing-tipped looks. This popular 90s style once seriously flaunted is now an endless source of comedic material and parody. This is evident by the countless [YouTube](https://www.trendhunter.com/trends/crazyface) tutorials that have been created to teach users worldwide the techniques of Chola makeup. With the help of Photoshop, Enriquez has Cholafied a variety of male and female celebs that result in hilarious but equally terrifying photographs. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 91% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Cholafied Celebrities:** A trend of photoshopped celebrities with excessive Chola makeup that can be capitalized in the beauty and entertainment industries. - **Chola Makeup Tutorial Parodies:** A trend of parody tutorials teaching Chola makeup techniques that can be capitalized in the beauty and comedy industries. - **90s Makeup Revival:** A trend of 90s makeup styles making a comeback that can be capitalized in the beauty industry. ### Where This Applies - **Beauty:** Cholafied Celebrities trend and 90s Makeup Revival trend provide opportunities for beauty companies and makeup artists to create new products and services. - **Entertainment:** Cholafied Celebrities trend present opportunities for entertainment companies to create unique and hilarious content for their audience. - **Comedy:** Chola Makeup Tutorial Parodies trend provides opportunities for comedians and content creators to create funny makeup tutorials and collaborate with beauty companies. ## Related on Trend Hunter - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Inclusive Self-Care Cosmetics](https://www.trendhunter.com/trends/choc.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Beauty Crime Mockumentaries](https://www.trendhunter.com/trends/cosmetic-criminals.md)