# Remote Controlled Choirs Loewe Sound Uses Humans As Volume Controls, Including Bass By Vincent Salera | Published 2009-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/choir-remote-control-loewe-sound-uses-humans-as-volume-control References: [adrants](http://www.adrants.com/2009/03/loewe-sound-adds-recreational-aspect.php) This stunning and comical commercial for Loewe Sound uses humans to demonstrate common [audio settings](https://www.trendhunter.com/trends/loopen) such as volume control, bass, treble and balance. The [musical score](https://www.trendhunter.com/trends/kawai-pianos) is wonderful as are looks of fear on some of the performer's faces, especially when the “balance” setting arrives at the end. Very original and [entertaining commercial](https://www.trendhunter.com/trends/where-have-you-been). The ad was created by advertising agency Scholz & Friends/Berlin, and production firm Element E. **Implications** - An effective way to draw consumers in to a specific business is through the use of humor. Consumers relish in products that provide entertaining and momentary escapes from the hectic lifestyles and day-to-day responsibilities experienced in today's society. Businesses will also be perceived as highly approachable upon amusing potential clients. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 1% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Remote-controlled Choirs:** There is an opportunity for the entertainment industry to create unique live performances and experiences that incorporate technology and human control. - **Human-powered Volume Control:** There is potential for the audio industry to create innovative products that use human interaction to control settings such as volume and bass. - **Humorous Advertisements:** There is an opportunity for businesses to create humorous and entertaining advertisements that capture consumers' attention and make their brand approachable. ### Who This Affects Most - **Entertainment:** The entertainment industry can use technology and human interaction to create unique performances and experiences for audiences. - **Audio:** The audio industry can develop innovative products that use human interaction to control settings for sound and volume. - **Advertising:** The advertising industry can create humorous and entertaining advertisements that capture consumers' attention and make their brand approachable. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Interactive Music Systems](https://www.trendhunter.com/trends/sound-maestro.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Multi-Device Audio Amps](https://www.trendhunter.com/trends/loewe-7.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md)