# Dramatically Dapper Shadowy Spreads Choi Siwon by Karl Lagerfeld For VMAN Features Candid Shots By Michael Hemsworth | Published 2013-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/choi-siwon-by-karl-lagerfeld References: [homotography.blogspot](http://homotography.blogspot.ca/2012/12/siwon-choi-by-karl-lagerfeld.html) & [vmagazine](http://www.vmagazine.com/) The [winter 2012/2013](https://www.trendhunter.com/trends/vowels-fw26) issue of VMAN features shots of Choi Siwon by Karl Lagerfeld that exude a candid sense of personality. The [famed Korean model, singer and actor](https://www.trendhunter.com/trends/90sinspired-denim-campaign) strips down in the photo spread that has him featured on an [elaborate staircase appearing calm natured](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). Siwon is the center of constant media attention, so having him appear in such somber shots is a relatively distinct change of pace that Lagerfeld naturally gravitated towards. Siwon appears in a dressing room after a shower in one particular shot where he playfully has his fists raised; this simple show exudes a sense of how Siwon feels about his intense relationship with the media and the sense that he can’t get much privacy whilst living his daily life. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Candid Celebrity Photography:** Disruptive innovation opportunity: Develop new techniques and styles for capturing raw and authentic moments of celebrities, shifting away from traditional posed shots. - **Celebrity Privacy and Media Attention:** Disruptive innovation opportunity: Create innovative solutions or services that help celebrities maintain their privacy and manage media attention in a digital age. - **Somber Fashion Photography:** Disruptive innovation opportunity: Explore alternative approaches to fashion photography that convey a sense of introspection and depth, challenging the conventional glamorous aesthetic. ### Where This Applies - **Photography:** Disruptive innovation opportunity: Propel the photography industry forward by incorporating new technologies and techniques to capture candid moments and enhance privacy. - **Celebrity Management:** Disruptive innovation opportunity: Enhance celebrity management services by providing innovative strategies and solutions to navigate media attention and protect privacy. - **Fashion:** Disruptive innovation opportunity: Transform the fashion industry by embracing somber and introspective approaches to fashion photography, dismantling conventional notions of glamour. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Holiday Fashion Campaigns](https://www.trendhunter.com/trends/tommy-hilfigers-2025.md)